Information and Decision Sciences

IDS 518 Electronic Marketing

Credit hours 4 hours
Catalog description Overview of the electronic marketing value chain. Internet and Web technologies, system design, payment systems, business requirements for e-marketing, design and ethical issues.
Key topics
  • Customer Service issues in Marketing
  • Case studies in Customer relationships
  • Commerce Value Chain
  • Electronic Marketing project presentations
  • Building Blocks for Internet Commerce
  • The Future of Internet Commerce
Prerequisites for this course MKTG 500 or MBA 506 or Consent of the Instructor
Course(s) for which this is a prerequisite
Required course for
Elective course for MBA Students with a Concentration in E-Commerce
Frequency of offering Not consistently Offered
Recent offerings, instructors, syllabi Spring 2008 Westland
Planned offerings
Cross-listings Marketing 518
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