Managerial Studies


  

Anna Cui
Assistant Professor of Marketing

PhD Michigan State University, 2006
MS The Graduate School of the People’s Bank of China, 1999
BS Remin University, 1996

Phone: (312) 996-7326                      Office:2223 University Hall
Email: ascui@uic.edu                     601 S Morgan Street, MC 243
                                                                 Chicago, IL 60607
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Teaching Interests
New product development
Marketing research
Marketing strategy
Research methods

Research Interests
Innovation and new product development
Marketing partnerships
Marketing strategy

Awards and Honors

  • Winner, Conference Best Paper Award, Product Development and Management Association     Research Forum, 2011
  • Winner, Product Development and Management Association Research Competition, 2010
  • Best paper award in the track of Marketing Strategy and New Product Development, Academy of     Marketing conference 2007, Egham, Surrey, UK, August, 2007

    • Experience
    Assistant Professor, University of Illinois at Chicago, since 2010
    Assistant Professor, Rensselaer Polytechnic Institute, 2006-2010

    Selected Publications
    Cui, Anna Shaojie and Gina O'Connor, "Alliance Portfolio Resource Diversity and Firm Innovation," forthcoming at Journal of Marketing.

    Cui, Anna Shaojie and Shyam Kumar, "The Termination of Exploration and Exploitation Joint Ventures: The Impact of Uncertainty, Parent Firm Performance, and Joint Venture Characteristics", forthcoming at Journal of Business Research.

    Cui, Anna Shaojie, Meng Zhao and T. Ravichandran (2011), "Market Uncertainty and Dynamic New Product Launch Strategies: A Systems Dynamics Model", IEEE Transactions on Engineering Management, 58(3), 530-550.

    Cui, Anna Shaojie., Roger J. Calantone and David Griffith (2011), "Strategic Change and Termination of Interfirm Partnerships", Strategic Management Journal, 32 (4), 402- 423.

    Calantone, Roger J., Kwong Chan and Anna Shaojie Cui (2006), "Decomposing Product Innovativeness and Its Effects upon New Product Success", Journal of Product Innovation Management, 23(5), P. 408.

    Cui, Anna Shaojie, David A. Griffith, S. Tamer Cavusgil and Marina Dabic (2006), "The Influence of Market and Cultural Environmental factors on Technology Transfer: A Croatian Illustration", Journal of World Business, 41(2), P.100.

    Hult, G. Tomas M., David J. Ketchen, Jr., Anna Shaojie Cui et al. (2006), "An Assessment of the Use of Structural Equation Modeling in International Business Research," in Research Methodology in Strategy and Management, Vol. 3, David J. Ketchen and Donald D. Bergh, eds., Oxford, United Kingdom: Elsevier JAI.

    Gentry, Lance, Roger J. Calantone and Anna Shaojie Cui (2006), "The Forecasting Classification Grid: A Typology for Method Selection", The Journal of Global Business Management, 2(1), P. 48.

    Cui, Anna Shaojie, David A. Griffith and S. Tamer Cavusgil (2005), "The Influence of Competitive Intensity and Market Dynamism on Knowledge Management Capabilities of MNC Subsidiaries", Journal of International Marketing, 13(3), P.32.