Managerial Studies

Benet DeBerry-Spence
Associate Professor of Managerial Studies

PhD Marketing, Northwestern University, 2003
MBA University of Chicago, 1992
BS University of Notre Dame, 1988

Phone: (312) 996-4614                      Office:2227 University Hall
Email: benet@uic.edu                         601 S Morgan Street, MC 243
                                                                 Chicago, IL 60607
Download CV

Research Interests
Marketing, Retailing, Consumer Behavior, Meaning Transfer, Cross-Cultural Consumption, Consumer Appropriation, Product Diffusion and Experiential Marketing

Awards and Honors
CODESRIA Multinational Working Group Member and Coordinator, Council for the Development of Social Research in Africa (2006 - Present)
Best Professor - Honorable Mention, Liautaud Graduate School of Business (2005)
Great Cities Institute Fellowship, University of Illinois at Chicago (2004-2005)
William R. Davidson Award, Honorable Mention, Best Paper in Journal of Retailing (2004) (Volume 78, Special Issue)

Experience
Assistant Professor of Marketing, University of Illinois at Chicago, 2003 - Present
Instructor, Northwestern University, Kellogg School of Management, Fall, 2002
Founder and Executive Director, MASAZI Visitor and Welcome Centre Accra, Ghana, 2005 - Present

Recent Publications
DeBerry-Spence, B., (2007) "Consumer Creations of Product Meanings in the Context of African-Style Clothing," Journal of the Academy of Marketing Science forthcoming

DeBerry-Spence, B., (2007) "Third-Space Scholars: Bridging the Marketing Academy and Emerging Markets," Journal of Business and Industrial Marketing, forthcoming

Bonsu, S. and DeBerry-Spence, B., (2007) "Consuming the Dead: Identity and Community Building Practices in Death Rituals," Journal of Contemporary Ethnography forthcoming.

Kozinets, R., Sherry, J., Storm, D. Duhachek, A., Nuttavuthisit, K., DeBerry-Spence, B., (2004), "Ludic Agency and Retail Spectacle,"Journal of Consumer Research31 (3): 658-672.

Sherry, J. F., Kozinets, R. V., Duhachek, A., DeBerry-Spence, B., Nuttavuthisit, K., Storm, D., (2004), "Gendered Behavior in a Male Preserve: Role Playing at ESPN Zone Chicago,"Journal of Consumer Psychology14 (1&2), pp. 151-158

Kozinets, R. V., Sherry, J. F., DeBerry-Spence, B., Duhachek, A., Nuttavuthisit, K., Storm, D., (2002), "Themed Flagship Brand Stores in the New Millennium: Theory, Practice, Prospects," Journal of Retailing Vol. 78, pp. 17-29 [Winner, William R. Davidson Honorable Mention Award for Best Paper].

Sherry, J. F., Kozinets, R. V., Storm, D. Duhachek, A., Nuttavuthisit, K., DeBerry-Spence, B., (2001), "Being in the Zone: Staging Retail Theater at ESPN Zone Chicago,"Journal of Contemporary Ethnography, 30 (4), pp. 465-510.