Managerial Studies

Alan J. Malter
Associate Professor of Marketing
Director of Graduate Studies (marketing PhD program)

PhD University of Wisconsin-Madison, 2000
MS University of Illinois at Urbana-Champaign, 1988
AB University of Illinois at Urbana-Champaign, 1985

Phone: (312) 413-4142                 Office:2221 University Hall
Email: amalter@uic.edu                601 S Morgan Street, MC 243
                                                            Chicago, IL 60607
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Teaching Interests
Marketing Strategy, Global Marketing, Marketing Research & Analytics, and Consumer Psychology (PhD seminar)

Research Interests
Changing role of marketing, organizational learning and innovation, tacit/embodied/process knowledge in decision-making, measurement issues

Awards and Honors
Robert D. Buzzell Best Paper Award, Marketing Science Institute
Winner and Business Marketing Doctoral Fellow, ISBM (Penn State) Dissertation Proposal Competition
Doctoral Consortium Fellow, American Marketing Association

Experience
Associate Professor, University of Illinois at Chicago, since 2007
Assistant Professor, University of Arizona, 2000-2007
Visiting Assistant Professor, University of Maryland, 1999-2000

Selected Publications
Houston, Mark B., S. Ratneshwar, Lisa Ricci and Alan J. Malter (2009), "Dynamic Strategic Goal-Setting: Theory and Initial Evidence," Review of Marketing Research, 7, forthcoming.

Rindfleisch, Aric, Alan J. Malter, Shankar Ganesan and Christine Moorman (2008), "Cross-Sectional Versus Longitudinal Survey Research: Concepts, Findings, and Guidelines," Journal of Marketing Research, 45 (June), 261-279. [Lead article]

Kreuzbauer, Robert and Alan J. Malter (2007), "Product Design Perception and Brand Categorization," in Advances in Consumer Research, Vol. 34, eds. Gavan J. Fitzsimons and Vicki G. Morwitz, Duluth, MN: Association for Consumer Research, 240-246

Lusch, Robert F., Stephen L. Vargo and Alan J. Malter (2006), "Marketing as Service-Exchange: Taking a Leadership Role in Global Marketing Management," Organizational Dynamics , 35 (3), 264-278.

Rosa, Jose Antonio, Ellen C. Garbarino, and Alan J. Malter (2006), "Keeping the Body in Mind: The Influence of Body Esteem and Body Boundary Aberration on Consumer Beliefs and Purchase Intentions," Journal of Consumer Psychology, 16 (1), 79-91.

Ganesan, Shankar, Alan J. Malter, and Aric Rindfleisch (2005), "Does Distance Still Matter? Geographic Proximity and New Product Development," Journal of Marketing, 69 (October), 44-60.

Webster, Frederick E., Jr., Alan J. Malter, and Shankar Ganesan (2005), "The Decline and Dispersion of Marketing Competence," MIT Sloan Management Review, 46 (4), 35-43.

Kreuzbauer, Robert and Alan J. Malter (2005), "Embodied Cognition and New Product Design: Changing Product Form to Influence Brand Categorization," Journal of Product Innovation Management, 22 (March), 165-176.

Rosa, Jose Antonio and Alan J. Malter (2003), "E-(Embodied) Knowledge and E-Commerce: How Physiological Factors Affect On-line Sales of Experiential Products," Journal of Consumer Psychology, 13 (1&2), 63-75.

Webster, Frederick E., Jr., Alan J. Malter, and Shankar Ganesan (2003), "Can Marketing Regain Its Seat at the Table?" MSI Reports, Marketing Science Institute Working Paper Series, No. 03-113, 29-47. [2005 Robert D. Buzzell Best Paper Award, Marketing Science Institute]

Malter, Alan J. and Peter R. Dickson (2001), "The Effect of Individual Learning on Competitive Decision-Making and Firm Performance," International Journal of Research in Marketing, 18 (1/2), 99-117.

Malter, Alan J. (1996), "An Introduction to Embodied Cognition: Implications for Consumer Research," in Advances in Consumer Research, Vol. 23, eds. Kim P. Corfman and John Lynch, Provo, UT: Association for Consumer Research, 272-276