Managerial Studies


 

Jelena Spanjol
Assistant Professor of Managerial Studies

PhD Marketing, University of Illinois, Urbana-Champaign, 2003
BS Economics, University of Illinois, Urbana-Champaign, 1996

Phone: (312) 355-4953                      Office:2214 University Hall
Email: spanjol@uic.edu                     601 S Morgan Street, MC 243
                                                                 Chicago, IL 60607
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Teaching Interests
Product development and planning (MBA), Marketing strategy (PhD), Marketing management (MBA), and Global marketing (MBA)

Research Interests
Product innovation, Managerial decision-making, and Product market dynamics

Awards and Honors
UIC Faculty Scholarship Support Program Award, 2009
SSRN Top Ten Downloaded Papers List (MKTG Subject Matter eJournals, MRN Marketing Network, MRN Operations Research Network, MRN Production & Operations Management Network, Marketing Science, OPER Subject Matter eJournals, and PROD Subject Matter eJournals), 2009
Who's Who in America - 2007, 2009
Best Paper Award, PDMA Research Forum, 2008
Honorable Mention, Institute for the Study of Business Markets (ISBM, Pennsylvania State University) Dissertation Proposal Competition, 2002
Richard D. Irwin Fellowship, University of Illinois, 2001

Experience
Assistant Professor, University of Illinois at Chicago, 2006 - Present
Assistant Professor, Texas A&M University, 2002-2006

Recent Publications
Bohlmann, Jonathan, Jelena Spanjol, William Qualls, and José Antonio Rosa, "The Interplay of Customer and Product Innovation Dynamics: An Exploratory Study," Journal of Product Innovation Management (forthcoming) (5-Year Journal Impact Factor = 3.83 / 2008 = 1.52)

Jelena Spanjol, Leona Tam, William Qualls, and Jonathan Bohlmann (2011), “New Product Team Decision-Making: Regulatory Focus Effects on Number, Type, and Timing Decisions,” Journal of Product Innovation Management (forthcoming; lead article in special issue on decision-making).

Jelena Spanjol, William Qualls, and José Antonio Rosa (2011), "How Many and What Kind? The Role of Strategic Orientation in New Product Ideation," Journal of Product Innovation Management, (28), 234-248.

Jelena Spanjol and Leona Tam (2010), "To Change or Not to Change: How Regulatory Focus Affects Change in Dyadic Decision-Making," Creativity and Innovation Management, 19 (4), 346-363.

Leona Tam, Richard P. Bagozzi, and Jelena Spanjol (2010), "When Planning is Not Enough: The Self-Regulatory Effect of Implementation Intentions on Changing Snacking Habits," Health Psychology, 29 (3), 284-292. (5-Year Journal Impact Factor = 4.42 / 2008 = 3.46)

Sorescu, Alina and Jelena Spanjol (2008), "Innovation's Effect on Firm Value and Risk: Insights from Consumer Packaged Goods," Journal of Marketing, 72 (March), 114-132. (5-Year Journal Impact Factor = 8.52 / 2008 = 3.8)

Rosa, José Antonio and Jelena Spanjol (2005), “Micro-Level Product Market Dynamics: Shared Knowledge and its Relationship to Market Development,” Journal of the Academy of Marketing Science, 33 (2), 197-216. (equal contribution) (5-Year Journal Impact Factor = 3.13 / 2008 = 1.58)

Rosa, José Antonio, Joseph F. Porac, Jelena Spanjol, and Michael Saxon (1999), "Socio-Cognitive Dynamics in a Product Market," Journal of Marketing, 63 (Special Issue), 64-77.

Sorescu, Alina and Jelena Spanjol (2006), “Building Long-Term Firm Value Through Innovation,” Marketing Science Institute, Working Paper Series, No. 06-122, Cambridge, MA.

Shankar, Venkatesh and Jelena Spanjol (2005), "Adaptive Innovation Management," in Nirmal Pal and Dan Pantaleo (eds.), The Agile Enterprise: Reinventing your organization for success in an On-Demand world! New York, NY: Springer Science+Business Media, Inc., 151-166.

Rosa, José Antonio, Jelena Spanjol, and Joseph F. Porac (2004), "Text-based Approaches to Marketing Strategy Research," in Christine Moorman and Donald R. Lehmann (eds.), Assessing Marketing Strategy Performance, Cambridge, MA: Marketing Science Institute (MSI), 185-211.

Porac, Joseph F., José Antonio Rosa, Jelena Spanjol, and Michael S. Saxon (2001), "America's Family Vehicle: Path Creation in the Minivan Market," in Raghu Garud and Peter Karnoe (eds.), Path Dependency and Creation, Mahwah, NJ: Lawrence Erlbaum, 213-242.