Managerial Studies

Marketing Degree Requirements

Marketing

Location: 2231 UH; Phone: (312) 996-2680. For some courses in the Department of Managerial Studies, priority in enrollment will be given to students whose college or curriculum requires that course. Other students who meet the prerequisites may be accommodated during late registration as space permits. Part-time evening MBA students may be given priority in registration for evening MBA course sections

Course Requirements

B.S. in Marketing

Marketing involves several business activities that are performed in the process of getting goods and services from producer to the ultimate consumer. These activities include product management, pricing, promotion, and distribution. The Bachelor of Science in Marketing provides students not only with an understanding of those activities that comprise marketing but also with the tools and concepts they will need to make sound decisions in the area. Thus, courses are provided in marketing research, consumer behavior, analytical techniques in marketing, and marketing strategy to name a few. Several elective courses are also available to the student who desires a broader view of the area. The basic objective of the curriculum is to produce a student who has a sound understanding of theory and a keen sense of how to apply it in practice.

Degree Requirements-Marketing

To earn a Bachelor of Science in Marketing degree from UIC, students need to complete University, college, and department degree requirements. The Department of Managerial Studies degree requirements are outlined below. Students should consult the College of Business Administration section for additional degree requirements and college academic policies.

B.S. in Marketing Degree Requirements

Hours

General Course Requirements

60

Business Core

33

Major Requirements

18

Business Electives

9

Total Hours—B.S. in Marketing

120

General Course Requirements

See General Course Requirements in the College of Business Administration section for the list of courses needed to meet this requirement.

Business Core

See Business Core in the College of Business Administration section for the list of courses needed to meet this requirement.

Major Requirements

Courses

Hours

MKTG 461-Consumer Market Behavior

3

MKTG 462-Marketing Research

3

MKTG 465-Marketing Management

3

Nine additional hours selected from among the nonrequired 400-level courses in Marketing, except MKTG 499-Independent Study in Marketing

9

Total Hours—Major Requirements

18

For students pursuing double majors within the Department of Managerial Studies, a minimum of four courses (12 semester hours) must be taken beyond the first major to earn a second major.

Business Electives

Courses

Hours

Nine hours from courses in the College of Business Administration. Students may choose ECON 221-Macroeconomics in the World Economy: Theory and Applications or any CBA courses at the 300- or 400-level

9

Total Hours-Business Electives

9


2231 University Hall (UH)
312-996-2680
http://www.uic.edu/cba/cba-depts/ms
Administration: Interim Department Head Mark Shanley
Student Services: CBA Academic Services, 1118 UH