Marketing

Marketing at UIC is a part of the university's department of managerial studies. Research interests include consumer behavior, international business, product planning and marketing management.

Sample Courses:

Interdisciplinary Product Development

UIC's Interdisciplinary Product Development course was launched in 2002 to help students work effectively in crossfunctional teams when developing new products. The course includes students and faculty from three colleges-Business Administration, Engineering, and Architecture and Arts. Members of these disciplinary fields work together, along with corporations, to research and develop new product concepts.

Each year, a corporate sponsor provides financial support and serves as the client for the student teams. The sponsor's funding provides an assignment that will result in the research, conception, and development of innovative product concepts. The funding typically is used for professionally conducted market research, team-building exercises, innovation training, rapid prototyping, and materials and supplies.

MKTG 560 - Marketing Management
The structural system for the management of marketing: environmental considerations goal determinations, the sequential process, marketing planning, product-market integration, channel components, demand stimulation and evaluation and audit.

MKTG 561 - Consumer Behavior
Application of knowledge from the behavioral sciences to the study of consumer behavior. Individual and group influences on consumer preferences and purchasing patterns are considered. Both theory and application are stressed.

MKTG 574 - Product Planning
In-depth coverage of all aspects of the product, services, and program planning process. Conceptual aspects as applied to new and existing product entries.


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CONTACT THE LGSB:

Liautaud Graduate School of Business
815 W. Van Buren (MC 077)
Suite 220
Chicago, IL 60607

Phone: (312) 996-4573
Fax: (312) 413-0338

Email: mba@uic.edu