E-Business Strategy Online
- Course Overview
- Registration Information
- Meet the Instructors
Course Overview
This course will cover the topics of:
- The beginnings of the Internet and its overall contribution to society today .
- Entrepreneurship and having your own e-commerce business.
- Customer relationship manage, how to build, management and keep your customers in the very competitive E-business marketplace today.
- Marketing strategies to get your E-business noticed in the complex world wide web.
- Privacy and security issues in today's volatile world.
- Examining the Internet as the backbone of E-business; why E-business is more than E-commerce.
- Techniques for analyzing entrepreneurial opportunities; examples of successfully deployed Internet-based ventures.
- Techniques used for creating virtual companies.
- Understanding CRM strategies and why they are vital.
- Techniques of customer acquisition and methodology.
- Developing a thorough understanding of B2B, B2C, and the future of each.
- Learning how to effectively build your brand on the Internet.
- Harnessing the power of email marketing.
- Understanding the importance of strategic partnerships.
- Understanding technology and processes.
- Implementing security and privacy.
- Examining legal issues regarding security and privacy.
- Global standards and best practices in E-business implementations.
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| Program #: | EBS |
| Fee: | $795 |
| Dates: | 8-week online course, dates to be announced |
| Location: | Online access 24 hours a day, 7 days a week |
| Discounts: | SAVE 15% if you register with a team of 3 or more employees from your organization (a savings of $119.25!) SAVE 20% if you are a University of Illinois employee, student or alumni (a savings of $159)! |
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J. Wesley Helms
Dan Spillane
Joel D. Warady
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