Marketing Strategy in the Digital Age Online
- Course Overview
- Registration Information
- Meet the Instructors
Course Overview
A dramatic shift is occurring in the way companies market to businesses and consumers as the Internet is integrated
into all facets of an organization. At the same time, the Internet and wireless communications are having a major
impact on individuals, both in their business and personal lives, and how they respond to marketing messages. Fully
comprehending Internet marketing is imperative as it becomes an important method of conveying branding and selling
messages for companies throughout the world. All companies looking to succeed must have an Internet marketing strategy
as a key part of their business plan.
Marketing Strategy in the Digital Age focuses on the marketing efforts that companies, both large and small,
utilize to create effective Internet and wireless strategies. The course also investigates the new technologies that
can be expected as the Internet evolves. Students will become fluent in the language of e-marketing, and will gain the
ability to position his - or herself as a major asset in the execution of his/her organization's Internet marketing
plan.
The course is taught by an entrepreneur who currently utilizes e-business and e-marketing as part of his overall
business strategy.
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Registration Information
| Course #: | MS |
| Fee: | $795 |
| Dates: | 8-week online course, dates to be announced |
| Location: | Online access 24 hours a day, 7 days a week |
| Registration Deadline: | To be announced |
| Discounts: | SAVE 15% if you register with a team of 3 or more employees from your organization (a savings of $119.25!)
SAVE 20% if you are a University of Illinois employee, student, or alumni (a savings of $159)! |
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Joel D. Warady
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