Course Overview  

This seven-week course is intended to teach ambitious professionals including attorneys, CPAs, management consultants, physicians, financial service professionals, architects and any other professional how to sell their high-value services.

Service-based professionals will learn how to build a profitable practice and grow it effectively and ethically in an overly competitive market by discovering ways to differentiate their services.

Participants will be exposed to modern marketing and selling methods that focus on solving problems rather than using out-dated, fruitless techniques.

Who Should Attend Building a Professional Practice?

Professionals from all fields who want to increase profits, get promoted and/or acquire greater control over their careers. You will be introduced to practical, proven and ethical methods for building a continuously growing practice even with limited time, resources or prior training.

Building a Professional Practice Learning Objectives
Students will learn to:

•  Create and implement a simple marketing plan
•  Identify and communicate with targeted market(s)
•  Position their practice to increase visibility in an overcrowded market
•  Pre-qualify prospects
•  Establish good chemistry with clients
•  Make compelling presentations to prospects
•  Convert satisfied clients into active referral sources
•  Increase referrals received from other professionals
•  Manage a growing practice for possible sale