Marketing Program Requirements

The area of inquiry in marketing, offered by the department of managerial studies, emphasizes a variety of sub-areas for in-depth study, including but not limited to consumer behavior, international marketing, entrepreneurship, product development, choice models and information processing.

Basic Admissions Literacy

Students must satisfy the mathematics/statistics, computing/analysis and business literacy admission requirements. The PhD coordinator may also require the student to satisfy other course prerequisites related to the student's research interests.

Research Methodology: 2-4 courses (8-16 semester hours)

Courses are chosen in consultation with the PhD coordinator.

Marketing Specialization: 6-8 courses (24-32 hours)

The marketing specialization courses should be selected in consultation with the PhD coordinator the following courses:

• MKTG 581: Seminar in Consumer Behavior
• MKTG 583: Seminar on Marketing Theory
• MKTG 584: Product Innovation and Development
• MKTG 585: Seminar: Topics in Quantitative Models in Marketing
• MKTG 586: Advanced International Marketing
• MKTG 587: Advanced Marketing Research
• MKTG 588: Marketing Communications
• MKTG 589: Services Marketing
• MKTG 591: Pricing Theory and Practice
• MKTG 596: Independent Study in Marketing
• MKTG 599: PhD Thesis Research or additional doctoral-level course work chosen with the consent of the PhD coordinator and in consultation with the dissertation adviser. A maximum of 32 semester hours of thesis research can be counted toward the degree. Additional Doctoral-level Course Work, Including Dissertation: at least 8 courses/32 semester hours minimum

Marketing Qualifying Examination

Students must pass a qualifying examination within two years of entry into the program or removing admissions deficiencies. The examination will cover basic knowledge in the student's major area of specialization and will be based on course work normally taken in the first year of full-time study beyond the MBA.

Marketing Preliminary Examination

The preliminary exam consists of an oral defense of a written dissertation proposal. It must be taken within two years of completing the required coursework. The exam will be conducted by the student's dissertation committee which is formed soon after the comprehensive exam is passed. Further details of this process are included in the complete program materials upon request of the program office.

Marketing Dissertation

A dissertation, which makes an original contribution to knowledge in marketing, is required and must be defended. Dissertations may address theoretical or applied problems. In most cases, a minimum of 24 semester hours will be required to prepare a dissertation acceptable to the committee. Up to 32 semester hours of credit can be awarded for successful completion of a dissertation.

For more information on the area of inquiry in marketing please contact the LGSB Programs Office at (312) 996-4573 or email PhDbus@uic.edu.