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Psychology 242
Research in Psychology
Dr. David J. McKirnan


Week 9.
Surveys and Questionnaires

Lecture notes

Uses of surveys:Uses of surveys Sex Partner counts

Core topic areas for survey research:

Survey format issues:

General issues in survey design: Sex survey bias

Core topic areas for survey research:

Survey format issues:

General issues in survey design:

Lecture notes are here.

 

Readings

Gay smoking image

Your chapter addressing Questionnaires, Survey Research, and Sampling.

Read papers on the decreasing value of political polls, biased polling, and whether people lie on sex surveys (click "hands counting" image). 

Click the image to the right for the article describing a survey study of smoking among gay & bisexual men (used in lecture).

Discussion group Assignment

Design a survey

In the text book (and in class we reviewed four steps to survey design first outlined by Campbell & Stanley (1953). Think of a survey topic - people's attitudes toward some topic, knowledge about some issue, or some important behavior(s) - and using Campbell's four steps, briefly describe how you would design a survey.

1. What general theme or question are you interested in.

2. Operationally define your phenomenon: Are you assessing knowledge, attitudes or beliefs, or actual behaviors (or some combination?

3. What sampling approach will you use?

4. Write some questions.