Other evidence for the network of associations view of memory: PRIMING
What is Priming?
How does Priming support the ideas of spreading activation? Priming is for associates. Priming is short lived. category is better prime than letter or adjective Priming affects word recognition/lexical decisions this is an important tool for work on language processing and problem solving Priming is automatic (Stroop effect) Priming is implicit (even occurs at VERY SHORT exposures) Review:
how do we get orange kangaroos in denmark?
What is short-term/working memory in this model?
how does depth of processing work in this model?
Chapter 7 memory for natural situations uses both episodic and semantic stores Bartlett's War of the Ghosts reproductive vs. reconstructive recall omissions gist recall not verbatim normalization intrusions Schema stored framework or body of knowledge about a topic Bransford & Johnson (passages with/without titles), Objects arranged in meaningful scene schemas improve memory Bower et al Nancy at a cocktail party, why did she leave? schemas lead to distortions and intrusions People "normalize" images too Evidence from memory for maps, routes: People tend to draw roads intersecting at 90 Degree angles Which is further west, Reno or San Diego? Scripts best memory for typical events atypical events can be remembered if vivid People use generic knowledge structures to help them remember -- this allows for better recall but also some distortions in recall Why? Semantic Integration People create a meaning for the sentence, and retrieve the meaning not the exact words. We tend to lose access to exact words EXCEPT for pledge of allegiance, Beatles lyrics, things we learn by heart and may not think about the meaning of OR when the exact words are important for meaning (jokes/conversation)