Standardized Scaling Techniques

Table of Contents

Standardized Scaling Techniques

Topics to Be Covered

Notion of Scaling

Notion of Scaling (continued)

Types of Standardized Scales

Summated Rating or Likert Scale

Semantic Differential

Guttman /Bogardus Social Distance Scale

Guttman Scale: Example

Thurstone /Equal Appearing Interval Scale

Advantages and disadvantages of scales

Disadvantages/Problems

Disadvantages/Problems (Continued)

Evaluating Standardized Measures (Bloom & Fischer)

General Information

Purpose, Nature of Measure, Directness

Utility

Technical Evaluation

Summary Evaluation

Last Slide

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