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May 15

Registration Deadline for May courses

 

   

 

 

Certificate in Nonprofit Management

CERTIFICATE IN NONPROFIT MANAGEMENT COURSES

Marketing Management: Telling Your Organization’s Story

This course examines the critical elements of the marketing process as it relates to nonprofit organizations. Throughout this course, you will learn how the development of a strong brand and image can effectively communicate and position your messages to the media and public at large.

Sample Syllabus
- subject to change at the instructor's discretion.

This intensive five-week course explores the following topics:

• How working knowledge of the marketing process can benefit your organization
• Ways image development and positioning can be used to market nonprofit organizations
• Marketing strategies and appropriate tactic selection to achieve success
• Using “public relations” as an effective marketing tool
• Incorporation of the Web and new social media into marketing campaigns

Special features of this course:

• A weekly Resource Center provides carefully tailored readings and other resources
• “Studio” activities provide opportunities for new and experienced practitioners to cultivate practical skills
• Original case studies and problem-based learning activities
• In-depth weekly discussions on the real-life challenges and opportunities of marketing management
• Small class size of 25 participants

Learning Objectives

What you and your organization will gain from this course:

• Define your organization’s "product" and discern whether it aligns with the needs/wants of the market
• Determine the organizational “brand” and define the competition
• Decide who will use your product and which media outlets can best reach those markets the most cost-effectively
• Strategize ways promotional techniques can be used to reach different markets
• Discern whether social media is appropriate for communication with your target audience, and learn how to utilize such media responsibly

This is an instructor-led course delivered entirely online. It is highly interactive and requires active participation on discussions boards and completion of assigned projects. We estimate spending an average of 8 – 10 hours per week on each Certificate in Nonprofit Management course. For this reason, we highly recommend students participate in no more than two CNM courses at a time.

Course next offered: 05/23/2013 - 06/26/2013
Registration Opens: 05/03/2013

Click here to register !


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