Marketing Management: Promoting Your Nonprofit Organization in Today's Society

The course examines the basic elements of the marketing process for nonprofit organizations; compares and contrasts the role and function of sales and marketing and examines the key elements of a marketing plan.

This five-week course includes the following modules:

• Overview of marketing and how it differs from sales
• Image and positioning for nonprofit organizations
• Marketing strategies
• Working with the media

Special features of this course include:

• Links to useful web content from leading organizations on marketing for nonprofit organizations such as American Marketing Association, Incisive Interactive Marketing, and Map for Nonprofits.
  
  
• Small group projects that will give you hands-on experience in developing a marketing strategy.
  
  
• In-depth weekly discussions with peers around the world.
  
  
• Small class size of 25 participants.

Learning Objectives

What you and your organization will gain from this course:

• An increased ability to develop and implement a marketing plan
  
  
• An understanding of the effective use of external resources to achieve goals of the marketing plan