Marketing Management examines the interaction between marketing, selling and fundraising through the collaborative critique of two case studies.
 
     
Strategic | Board | Operations | Financial | Marketing | Fundraising  
   
 
 
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-- Former Student
 
 

Marketing Management: Promoting Your Nonprofit Organization in Today's Society

The course examines the basic elements of the marketing process for nonprofit organizations; compares and contrasts the role and function of sales and marketing and examines the key elements of a marketing plan.

This five-week course includes the following modules:

  • Overview of marketing and how it differs from sales
  • Image and positioning for nonprofit organizations
  • Marketing strategies
  • Working with the media

Special features of this course include:

Learning Objectives

What you and your organization will gain from this course:

  • An increased ability to develop and implement a marketing plan

  • An understanding of the effective use of external resources to achieve goals of the marketing plan



    Answers to Branding 101 Quiz

    1. Wheaties
    2. Children International
    3. Maxwell House
    4. The Salvation Army
    5. YMCA
    6. American Express
    7. Catholic Charities
    8. AT&T


Click here to see a full list of CNM's course offerings, start dates and fees.
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For additional information, contact us by phone at (312) 355-0423 or by e-mail at externaledu@uic.edu.
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