Marketing Management: Promoting Your Nonprofit Organization in Today's Society

The course examines the basic elements of the marketing process for nonprofit organizations; compares and contrasts the role and function of sales and marketing and examines the key elements of a marketing plan.

This five-week course includes the following modules:

• Overview of marketing and how it differs from sales
• Image and positioning for nonprofit organizations
• Marketing strategies
• Working with the media

Special features of this course include:

• Links to useful web content from leading organizations on marketing for nonprofit organizations such as American Marketing Association, Incisive Interactive Marketing, and Map for Nonprofits.
  
  
• Small group projects that will give you hands-on experience in developing a marketing strategy.
  
  
• In-depth weekly discussions with peers around the world.
  
  
• Small class size of 25 participants.

Learning Objectives

What you and your organization will gain from this course:

• An increased ability to develop and implement a marketing plan
  
  
• An understanding of the effective use of external resources to achieve goals of the marketing plan
  
  
  
  

  Answers to Branding 101 Quiz 1. Wheaties 2. Children International 3. Maxwell House 4. The Salvation Army 5. YMCA 6. American Express 7. Catholic Charities 8. AT&T