Marketing Management: Promoting Your Nonprofit
Organization in Today's Society
The course examines the basic
elements of the marketing process for nonprofit organizations;
compares and contrasts the role and function of sales and
marketing and examines the key elements of a marketing plan.
This five-week course includes the following modules:
- Overview of marketing and how it differs from sales
- Image and positioning for nonprofit organizations
- Marketing strategies
- Working with the media
Special features of this course include:
Learning Objectives
What you and your organization will gain from this course:
- An increased ability to develop and implement a marketing
plan
- An understanding of the effective use of external resources
to achieve goals of the marketing plan