Market
Analysis for a Community Energy Retrofit Business with Organization of the
Northeast Project Number: 193 Report
Date: June 1984 Author(s): Patricia Wright, John Betancur This
study analyzes the feasibility of developing a community energy retrofit business
for the Uptown and Edgewater communities of Chicago. It also explores alternative
actions for addressing energy problems in this area. The study was developed
by the Center for Urban Economic Development (CUED) of the University of Illinois
at Chicago for the Organization of the Northeast (O.N.E.) and its subsidiary,
Community Ventures, Inc. (CVI). It is part of the on-going effort by the latter
to face problems created by rising utility costs in these communities. Analyses
and conclusions are based on the following information: census data, a survey
of property owners of these communities, interviews with knowledgeable individuals
in the field, a survey of providers of energy-related services and products and
general literature on the subject. Findings were discussed with representatives
from O.N.E. as well as with selected individuals before final conclusions were
reached. Our study concludes that a community oriented and operated energy
conservation program is badly needed for these communities. At this point, however,
an energy retrofit and conservation program fully operated on a for-profit basis
is not advisable. Instead, we recommend a threefold operation consisting of direct
conservation actions, assistance to homeowners and community organizing for more
equitable energy policies. Conservation actions: We
recommend starting with management of the People's Gas and City of Chicago Energy
Conservation Loan Program, thus moving in the direction of providing energy retrofit
services. As experience is accumulated and as the market expands, we strongly
suggest exploring a partnership with an established retrofit business. Initial
efforts should focus on owners of buildings with less than ten units as well as
on weatherization. More innovative energy conservation measures should be gradually
introduced and explored through the educational component of the program. A strong
marketing drive should accompany these activities on a steady basis. Assistance
to homeowners: A large need for a systematic assistance service to homeowners
on energy conservation improvements was identified. This assistance should include,
but not be restricted to, information about alternatives, exposure to techniques,
training for do-it-yourself, financing and identifying service companies. Much
of this effort may be paid for by the industry. Organizing:
Owners in our study were skeptical of the utility companies and saw utility
rate hikes as the main reason their bills had increased. Passing on costs to tenants,
according to our data, has its drawbacks but is being increasingly selected by
homeowners as a practical solution to the problem. Policy changes, then, are crucial
for any long-term solution. We believe that the lobbying efforts of O.N.E. should
continue, that policy changes should be explored and urged, alternatives for energy
conservation and affordability should be searched and implemented and tenants
should benefit along with homeowners. |