CUED
Center
for Urban Economic Development
University of Illinois at Chicago
The
Feasibility of a Catering Company:
A Proposed Business Venture for Mujeres
Latinas En Accion (MLEA)
Project Number: 210
Report Date: 1985
Author(s): Anita Salazar
In an effort to determine the feasibility of a business venture, The University of Illinois Center for Urban Economic Development (CUED) assisted Mujeres Latinas En Accion (MLEA) by undertaking a study of a small catering business. The business would be owned and operated by MLEA to provide job opportunities to its clients, particularly those having employment constraints. The proposed catering company would feature Hispanic food and target its service to the Medical Center located on the near Westside and to the greater Pilsen/Little Village communities.
Information was gathered and analyzed regarding the demand for off-premise catering and the current competition that exists in these areas. A survey of businesses, churches, manufacturers and offices in these areas was conducted. CUED also interviewed existing caterers and franchises about their services and market areas. Based on this information and general information about the catering industry, CUED was able to determine the size of the existing demand for off-premise catering in a given market area, the type of capture potential the proposed business could have and the revenue potential based on that capture rate.
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