Training and Recruitment: Opportunities
and Needs in the Pilsen Area -
A Survey of Selected Industries
Project Number: 316(2)
Report Date: March 1991
Author(s): John Betancur
Worker education and reshaping of educational and training processes have
become key public concerns. Community organizations and governments are
examining the training and recruitment needs of employers and are developing
strategies for supplying them with an adequate workforce, while steering
local job opportunities to neighborhood residents.
This report is part of such an effort in the Pilsen area in Chicago.
It presents the results of a survey of local employers about their recruitment
and training needs. Findings are intended to inform discussions and choices
for the area. Commissioned by the Pilsen Development Corporation (PDC),
under a grant from Community Development Block Grant funds managed by
the Department of Planning, the survey was conducted by the Center for
Urban Economic Development at the University of Illinois at Chicago (CUED),
which also contributed with part of the costs. A separate labor profile
of the area was also prepared by CUED as part of this undertaking.
Besides presenting the information provided by employers, the report
offers some insights about possible actions and strategies addressing
the needs and opportunities identified by the survey.
Methodology: The survey targeted industries with an important presence
in the area. A list of 121 firms was developed. A total of 55 agreed to
be interviewed. The latter employed 6,297 persons or about one-quarter
of total target area employment.
Since this is not a random survey, findings cannot be extrapolated to
the entire area or to all industries. In spite of this, the group of respondents
included an important cross section of industries and results can be used
with due considerations to draw general hypotheses about area employers.
They can be also used as a reference point in planning efforts in training
and recruitment.
Overall Findings:
Job opportunities
Sizeable job opportunities are available in local firms from worker turnover
and, to a lesser degree, from expansion and retirement. These opportunities
can be tapped by organizations interested in increasing the percent of
local jobs filled by neighborhood residents. More than half of the firms
actually engage in efforts to recruit local residents for two main reasons.
First, recruitment of office personnel is often hampered by the location
of the firm. Residents would not be affected by this. And second, employers
feel that worker reliability is improved with the hiring of neighborhood
residents and their relatives.
Recruitment
Employers rely largely on word of mouth for recruitment of their workforce
and are generally satisfied with this process. Newspaper advertising,
job recruitment agencies, and other mechanisms are used more selectively
or as a second alternative.
The experiences of firms with job recruitment agencies were limited
and employers had mixed feelings about them. While some firms were satisfied
with specific agencies or with some aspects of their services, most employers
had not worked with them and others were not impressed by their performance.
Only one local community-based recruitment agency was mentioned by employers.
Benefits associated with agencies included convenience of services,
screening, finding candidates for openings, and recruitment of residents.
Problems included cost, poor quality of referrals, unnecessary pressure
to take their referrals, and limited pools of candidates. Employers preferred
not-for-profit agencies with a quick turnaround and a close knowledge
of the needs of employers, charging no fees, doing good screening, providing
candidates for all types of jobs, and offering assistance with the training
needs of applicants.
A majority of respondents indicated having problems recruiting workers
for certain occupations. These occupations varied much among firms, with
some concentration in skilled and semiskilled positions. The main problems
had to do with finding qualified or experienced candidates, and with the
skill and language levels of applicants.
Turnover in local firms was large and firms were anxious to improve
retention of their employees.
Training
Nearly three-fifths of the firms provided on the job training. A larger
proportion had some form of off-site training. On-the-job training was
provided by peer workers and supervisors. Off-site training consisted
mainly of seminars or workshops, and trade school or union apprenticeship
programs. Very few firms were considering organizing additional training.
More than half of them, however, mentioned some gaps including basic education,
language skills, computer training, and work ethics. Firms mentioned cost,
union contracts, turnover, and previous negative experiences as some of
the reasons why they did not engage in more training for their workers.
Needs and Recommendations
Firms see neighborhood residents as more desirable employees than workers
from outside because proximity is expected to increase reliability and
because residents will not object to the character of the neighborhood.
Neighborhood recruitment agencies should emphasize this in their outreach
to firms.
On the other hand, residents are seen as relatively unskilled. Employers
are reluctant to train their workers much because turnover will deprive
firms of the benefits. Thus, much more job training has to take place
outside of the job context.
Five central areas of need were identified by employers, namely basic
education, language and vocational training, recruitment of qualified
employees, and recruitment of local residents.
Employers pointed to the need for a general improvement in the basic
education and language skills of local residents as well as their workers.
They also saw the need to increase vocational training, starting with
high school students. Many employers had difficulties recruiting qualified
workers. Whether or not recruitment agencies were the best source of help
was unclear. Major improvements in their image and services would be required
before employers decided to rely more on them for this need. Agencies
such as the Spanish Coalition for Jobs have been able to develop steady
relationships with local firms. Some improvements in their services could
convince firms to rely more on this source. Recruitment of local residents
for job openings in these firms was not limited to neighborhood agencies.
Word of mouth and newspaper advertising were also used by firms to attract
local workers. Job recruitment agencies, however, offered a unique combination
that was appealing to employers. Not only could they refer qualified residents
and provide screening services to the firm, but they could also offer
to the worker counseling, training and other local programs of support.
Also, they could help the firm with other needs. This combination, however,
was a goal rather than an actual characteristic as the services of many
agencies were limited to job referrals. Special efforts should be made
to fulfill some of the expectations and unmet needs of the businesses.
Language training, basic education, and job training, thus, emerged as
necessary components of any efforts to increase local hiring by local
firms. Recruitment agencies should double their efforts to match the needs
of employers with qualified local residents. Meanwhile, training and educational
programs should identify areas of need of firms such as computer training,
training of salespeople and others, and develop combined on the job training
and classroom instruction programs specifically tailored to their needs.
Other needs identified by employers include:
Information about available training specific to their jobs, scholarships
and other assistance that would take the cost off their backs, organization
of short seminars and workshops on multiple topics from work ethics to
safety, developing links with local or other organizations that could
provide for some of their immediate needs (e.g., organizing basic education
and language classes for their workers, upgrading the skills of current
positions), consulting services in specific needs such as computer literacy
and, in some cases, organization of new training programs.
These needs call for brokering services from community agencies, for
organization of additional training programs in close cooperation with
the firms, or for improvements in existing training efforts to fit the
most specific needs of employers. In fact, results suggest that available
programs should keep a close contact with firms to make sure that trainees
get the proper hands-on training and that curricula integrate more of
the elements needed in real jobs.
Along these lines, local players should consider developing links between
firms and local institutions providing language, basic skills, and other
training, brokering training services for employers, organizing common
training programs (employees from various firms, for instance, could be
brought together, and specific programs could be tailored to meet their
common needs).
Such efforts could be carried out by sector, particularly for industries
with many firms in the area.
A unique opportunity presents itself with the projected training center
of the City Colleges for the area. Local organizations should make sure
that the training needs of neighborhood employers, short and long-term,
are included in the agenda of the center. To this end, contacts with the
firms or committees of them could be used.
Finally, many employers emphasized that the word of mouth grapevine
worked very well for them in supplying their firms with the needed labor.
Hence the importance for area strategists to devise ways for penetrating
these grapevines or for job recruitment agencies to learn from the advantages
of this system.
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