Introduction

Traditional publishing (print) elements

— Artwork and photographs

• more important than ever
• must keep them small in size, though
• use very small thumbnail for quick displays
• use JPEGs for photographs and continues tone
• consider low-resolution images for preview
• use GIFs for solid color artwork, 256 max colors
  

— Captions

• just as important as on print media
• use captions unnecessary mouse clicks §