YOUNG CITIZENS, AMERICAN TV NEWSCASTS
& THE COLLECTIVE MEMORY

Kevin G. Barnhurst & Ellen A. Wartella

Previous Research
The Study
Analysis
News Ritual
Generational Memory
Form & Content
Influences
Politics & Media
Conclusions
Works Cited


Published in the journal Critical Studies in Mass Communication 15.3 (September 1998): 279–305.

Recent survey research indicates a clear decline in the share of young adults who regularly watch television news (summarized in Buckingham, 1997). According to these statistical studies, the percentage of young citizens who view news regularly has shrunk by half since the 1960s. The change has accompanied drops among young people in the levels of political knowledge and attention to other news sources and in the share who vote in national elections.

These measures of the young adult citizen have met with two reactions, which Buckingham calls "conservative lament and postmodern celebration" (1997, p. 349). Conservatives view the abandonment of news as a threat to the informed citizenry necessary to democratic government (summarized in Barnhurst & Wartella, 1991). Postmodernists suggest that young people are merely using a wider variety of sources and adopting an ironic stance when informing themselves. Some cultural critics suggest that television news initiates young people into a national identity (Trend 1994), and empirical research shows that newspapers can demarcate a symbolic nation, where readers imagine themselves participating as citizens (Sampedro, 1996).

This study responds to Buckingham’s call for "much more systematic research" dealing with "young people’s relationships with news media and with the public sphere of political debate" (1997, p. 360). It explores young citizens’ use of television news more closely, using qualitative methods to provide richer detail and describe the subjective context for the statistical declines in the young adult audience.

Previous Research

In research on the media, studies of American newspaper audiences provide a close parallel to the results for television. Surveys clearly indicate that fewer young adults are becoming newspaper readers (Bogart, 1989; 1991; 1995). The percentage drop in young adults who say they read a newspaper yesterday amounts to more than half since the 1960s, somewhat higher than the drop in their news viewing. Although the declines were first noted in the 1970s, newspapers have been losing readership for a much longer period, since the 1920s (Buckingham, 1997). Qualitative research on the recent decrease (Barnhurst & Wartella, 1991) suggests that young readers do not find newspapers compelling because the information they encounter there has little connection to their social worlds, and without that link they have a hard time using the newspaper to make themselves into knowledgeable participants in civic dialogue.

Young adulthood, the period immediately after entering full citizenship and acquiring the right to vote (usually defined in U.S. statistics as ages 18 to 24), has been identified in sociology as a key period for making life commitments (Erikson, 1963; Becker, 1981). However, research on the life course cautions against taking a static view. As they interact with culture, theory suggests (Mead, 1934), people follow a course of adaptation. Young adults participate in a particular moment as part of a longer historical process (the temporal and processual concepts developed by Mead are elaborated in Couch, 1984). Historians and sociologists suggest that key political experiences help to define each generation (Mannheim, 1952; Wohl, 1979; O’Donnell, 1985), and survey research indicates that at times these collective memories emerge from news media such as television (Schuman & Scott, 1989).

Studies of political socialization focus mainly on children and adolescents, not on young people of voting age. Socialization theory has given scant attention to media and "ignores the extent to which children are active participants in constructing their own social lifes and identities" (Buckingham, 1997, p. 350). However, media research suggests that, although television news provides young people with their first experiences with politics (Atkin, 1981), a continued reliance on television during the young adult years usually accompanies a lower level of knowledge about and enthusiasm toward politics (Chaffee & Yang, 1990). Upon emerging as the most widely consulted source for news, television has not proved the most effective means of informing citizens, especially the young (Robinson & Levy, 1996).

What the statistical shift away from news media means and what consequences it may bring have been the subject of considerable theoretical discussion. Some critics assert that, in the postmodern era, the sense of individual identity and belonging to large political entities has passed away entirely (Wexler, 1990) or has at least entered a new phase, reinforcing a different set of identities outside the traditional bounds of state and nation (Gibbins, 1989). These shifts require more empirical study, to reveal whether they are cause for alarm, as conservatives suggest, or for celebration. If the concept of citizenship itself is a technology of subjugation, as some commentators argue (Miller, 1993), then the changes occurring among young adults are to be welcomed. There have been a few suggestions for how the media should respond. Some commentators have proposed, for example, that news should become more entertaining (Fiske, 1992), while others suggest that news needs to include more stories about the small political entities such as schools, churches, and neighborhoods from the everyday lives of young people (Barnhurst & Wartella, 1991).

To understand the statistical shift in audience measures, this study pays particular attention to young adults’ subjective experiences with television news. What meanings does the newscast have for them? How do these differ from those for newspapers? The study looks particularly at the process of commitment to TV news as a source of information for young citizens. As television news developed over time, its audience has responded by entering a process of adaptation. What changes if any do people recognize in news during their lives? This study looks at life stories to examine changing responses to news, in order to illuminate the temporal process of adaptation. It also attends to the subjective side of socialization. How do people describe their first encounter with politics through news in childhood? How do they describe its influences on them as young citizens? Examining their stories with these questions in mind will shed light on the contours of citizenship and media use by, provide the empirical detail needed to judge the consequences for, and evaluate the theoretical debates about young adults in the postmodern era.

Top

The Study

To share their subjective experiences with television news, 129 undergraduates at the University of Texas at Austin wrote limited life histories during early 1995. The volunteers resemble the group who wrote newspaper essays (Barnhurst & Wartella, 1991): Most of them are communication majors, about three-quarters women and white. They are from middle- and upper-middle income families, with parents mostly college-educated (more than 80 percent attended at least some college) and largely employed in business and the professions (more than half of both mothers and fathers). Most of the volunteers hale from cities and towns large enough to have their own TV stations (73.0 percent), with sizable minorities from the suburbs (17.1) and from smaller towns and rural areas (9.3).

The volunteers constructed essays of roughly five pages, beginning with their earliest recollections, describing any events from home, school, or any other setting, and concluding with their current activities. We asked that they write naturally, with complete honesty, and gathered the essays through intermediaries to respect anonymity. The volunteers also completed a demographic questionnaire.

The group reports slightly different levels of media use (the mean for each measure is shown) from those of the previous newspaper study (Barnhurst & Wartella, 1991). They read a newspapers less often (3.6 days a week, compared to 5.0) and watch newscasts more (4.0 mean days weekly, compared to 3.2). Only a minority (34.1 percent) report reading the student paper only, while more than half read a city paper (35.9 percent exclusively, and 17.8 along with the student paper). Some report reading no newspaper at all (7.4 percent). For television news, they watch local stations (41.9 percent), the networks (33.4), and cable (18.1, and some watch more than one outlet), and almost a sixth report watching none of these newscasts (15.5).

As their greater attention to television news suggests, this group has even more affinity to audio-visual media. They say they watch television more (more than half again as long as the newspaper group "yesterday"), but both groups listen to about the same amount of radio (51 minutes). In contrast, this group spends less time with the newspaper (16 minutes compared to 22). They do say they read more (1.2 books, compared to one, and 4.1 magazines compared to three) and also watch more movies (3.8 viewed, 2.6 rented in the preceding month). In other media use, such as recordings bought (2.1) and concerts attended (1.3), they differ little from the newspaper group.

Among the sub-populations, men use most media more heavily than women. The men read the paper more often (4.6 days "last week") than women do (3.2) and watch news more often (4.8 versus 3.8). They watch television longer (134 compared to 97 minutes "yesterday"), listen to radio longer (60 to 48) and read slightly more magazines and books. Women spend longer with magazines (13 compared to 6 minutes "yesterday") and buy fewer recordings.

Participants from suburbs and rural areas pay more attention to print and radio and less to television. They read the paper more days (4.4 "last week") and watch the news fewer days (3.3). They also watch television less (53 minutes "yesterday"). Suburbanites read newspapers the longest (22 minutes) and rural dwellers listen to the radio the longest (76).

The racial subgroups also diverge in some ways. The African Americans rate themselves among the heaviest media users. They read newspapers (4.1) and watch news the most days (5.0 "last week"). They spend the longest time with television (160 minutes "yesterday"), newspapers (25), and audio recordings (70). However, they read the fewest magazines (1.8 "last week") and see the fewest movies and concerts. Latinos track fairly consistently with whites in the group, except for book reading, for which they report the lowest number (0.4 "last month," compared to 1.4 for whites). They also see fewer movies in theaters (2.7) than do the whites (4.1). They go to the most live concerts of any group (1.5).

Women comprise just over half the U.S. population, although they represent a slightly higher share of college students (55 percent, Statistical Abstract of the United States 1996). The racial mix of the volunteer group roughly matches that of college students nationally, except that this group includes more Latinos. More of the participants come from urbanized areas and fewer from rural areas (1.5) than in the general population (24.8). They also come from much more affluent families than the national average, where less than a quarter of adults have at least some college or work in managerial or professional occupations. The participants’ media use is about on par with national television viewing statistics for their age group.

As in the previous study (Barnhurst & Wartella, 1991), the volunteers go well beyond a saturation sample for qualitative research ("saturation," the point at which additional life histories add particulars but do not increase the general understanding about a group, is reached somewhere between twenty-five and thirty, see Bertaux, 1981). They personify not only the young, educated, middle-class readers and viewers that media executives seek to attract but also a group essential to democratic government. From among young adults attending college will generally emerge the next generation of political leaders, activists, and members of the attentive public. They also eventually transmit their patterns of civic involvement and media use to the subsequent generation.

(Among the volunteers, a dozen essays came from adults more than 24 years old, who get parenthetical mention throughout this article. They split evenly by gender, with three-quarters of them white. Fewer of their fathers [66.7 percent] work professionally and their mothers have less education than those of the young adult group. The older participants pay less attention to most types of entertainment media, and read fewer magazines and books than the young adults, but they use news media much more heavily. They read the paper more [4.2 days "last week"] and substantially longer [27 minutes "yesterday"], and they watch news more regularly [5.0 days "last week"] and spend more time with television [115 minutes "yesterday"] and radio [111, more than double the young adults’ average]. A larger share of them read the local paper [58.3 percent] or the local and national papers [25.0], and more watch network news [25.2], local news [34.1], or both [33.2].)

To analyze the life history essays, we first read a small number (about a fifth) to identify recurring themes. By looking especially for those found in the newspaper study, we hoped to draw comparisons wherever possible. After we compiled an annotated list, a graduate student coded the essays for the presence or absence of each theme. To check reliability, we then re-coded a sub-sample (10.0 percent) of the essays. The reliability coefficients between coders ranged from high when identifying simple statements (such as whether the participant watched TV news with parents or during school, Scott’s pi .99) to adequate for general impressions (such as whether the writer seemed disdainful or skeptical of TV news, Scott’s pi .75), a reasonable range given the complexity of finding and judging themes in a length of open-ended prose.

The following analysis interweaves three threads: the qualitative reading of the essays as a group along with specific quotations from the essays (both typical and atypical), the quantitative results of coding those themes, and related responses from the questionnaires. We identify each quotation by any demographic characteristic outside the norm (that is, the writer is white and female unless indicated otherwise), as well as by frequency of news viewing (habitual viewers watched news 6 or more, regular 5 or 4, and occasional 3 or fewer days "last week").

Top

Analysis

In the newspaper analysis, we constructed a composite narrative from the life histories, largely because the structure strongly characterized the essays as a group. In contrast, the television essays lack such a consistent narrative structure. These volunteers recount experiences in a much more disjointed and telegraphic way.

Experiences with television news seem often to boil down to a few memorable events, and the essays describe these as lists. A suburban occasional viewer summarizes two experiences in one sentence: "I remember the fear of the shuttle and when the Delta airplane crashed in Dallas." An urban habitual viewer adds a bit more information: "I remember when The Bubble Boy died. I remember when Baby Jessica fell down the hole. I remember when Michael Jackson’s hair caught on fire in the Pepsi commercial."

In the essays, the memory of television news centers on the picture, and the image removes the need for additional narration. "Throughout the years the news has provided shocking images like Ethiopia’s tragic battle with hunger," writes an urban male regular viewer. An Asian American occasional viewer from a small town lists images: "Reagan’s face, Pope John Paul II’s face, airplane hijackings, WASPS and their teethy grins, budget deficits. I don’t remember at what age all of these fragments of memory occurred."

Television seems to replace narrative or chase it away. Behold the image — the whole story in a brief moment, without need of further retelling, the essays seem to say: "I do remember being very sad during the whole San Francisco earthquake thing," writes an urban Latino regular viewer. Television "describes scenes and occurrences that can’t accurately be put into words," according to an urban African American habitual viewer. "Seeing an experience . . . conveys a deeper feeling."

As they write their life histories, participants adopt the structures of the medium. They cite a news event within a frame of vague generalities. The tendency to speak in universal terms seems most pronounced in the essays by (especially white) males. They describe their own experiences as the general case, their emotions as those felt by all:

Any given story can arouse certain emotions in people who tune in to watch. . . . One specific example that comes to mind is the coverage of the explosion of the Challenger spaceship. This was an event which horrified everyone who saw it, including myself. —an urban male habitual viewer

As a rule, the essays move from topic to topic with little or no transition, or they segue in TV news style. For example, an urban Latino regular viewer changes subjects like this: "Back to news at home. My father always . . ." The essay that has literary or journalistic structure — a beginning, middle, and end — is rare. The newspaper essays (Barnhurst & Wartella, 1991) more often told experience as a moving and cumulative tale, in which the writer surmounted obstacles and came to some end, good or ill. The television essays refer to experience, rather than retelling it. They move almost at random and then end, usually abruptly. The narrative pattern does convey the constant and repetitive presence of newscasts in their lives. A regular viewer from a small city says, "We always have the TV on during dinner when we eat in the den."

(Compared to the young adults, the essays by more mature writers reveal a stronger narrative structure, fuller development of scenes, and clearer plot lines that arrive at a conclusion. This may result from their greater age and experience but also may reflect a greater emphasis on oral and print culture in their early years, especially for the oldest participants. A white habitual viewer from a small city writes that she remembers "that we were all gathered around the radio listening to the account of events as they unfolded.")

Top

News Ritual

Three quarters of the essays (75.2 percent) mention watching TV news with parents. (The older generation reports experiencing news on one TV in the living room — a spatial arrangement that the young adults say they remember changing. As a result, more of the older adults’ essays (83.3) mention watching with parents.) Almost all (92.2) the young adults describe the activity as a ritual remembered from early childhood, and a similar share (90.7) mention news watching as a constantly repeated activity during their school years. These are much higher than the share of newspaper essays describing the paper as part of family routine. African American and Asian participants mention watching with their parents in more of their essays (83.3 each), as do those from major cities (80.0), and women are close to unanimous in describing news as an early childhood ritual (95.8, compared to 86.6 for men) and as a constant during school years (92.7, to 86.6 for men). Participants from rural areas least often describe the news as a school-age constant (33.3).

The young adults have fairly neutral reactions to this all-American ritual. Some do remark about resentments. An urban African American male who views occasionally says that his favorite program "would come on at the same time the news did, and we, of course, since we were the children, had to sacrifice watching our shows." An urban habitual viewer writes, "I remember always being shushed. Because I was usually reprimanded one way or another during the news, . . . I basically hated the news." And an urban occasional viewer calls TV news "just an alarm clock reminding my parents that I had to go to bed." But this reaction is far from universal.

Many essays describe a great indifference to television news. "I never felt anything about television news," says an urban regular viewer, describing it as "just something that was on a lot at my house." The detached attitude comes through especially in the essays by men. TV news is a matter of fact, not something to tell stories about, they often say.

(The older participants describe their early memories of news as tranquil, something entirely absent from the next generation. A regular viewer from a small-city says, "My earliest experiences with my parents watching the news are peaceful: nice family environment, dad in his recliner, mom in her rocker, and me eating chips, ice cream, or playing cards with my sister." The tame, serious quality of newscasts also gave them more frequent endorsements by the parents of the older generation [66.7 percent].)

The Pecking Order. The patterns of family activity surrounding newscasts also had a gendered aspect, although not as explicit as found in the newspaper essays (Barnhurst & Wartella, 1991). The males had leisure to sit and smoke, while the mothers worked at household duties. A suburban regular viewer describes it this way: "To this day, I associate evenings during those visits with the smells of my grandmother’s good cooking and my grandfather’s pipe, and the sound of the evening news in the background."

An urban participant describes the stereotype of her father, who "would come home, sit in his chair, drink a beer, and watch television . . . news." An urban habitual viewer notes, "My stepmother did not play a very big part in this activity. She was usually cooking dinner." This role for women as the homemaker did not depend on the time of day. A suburban non-viewer says that while her "father began his 10:00 p.m. ritual of reclining on the big plaid couch and eating a bowl of Cheerios in front of the TV. My mother [was] usually doing housework or putting us to bed."

A majority of all the essays describe "parents" as the ones who chose which program to watch (71.3 percent), but of those who specify one parent, more (15.5) identify the father. This is much lower than for newspapers, where almost a quarter of essays say dads controlled the paper (24.0, see Barnhurst & Wartella, 1991)).

(The older adults recall a more pronounced separation of gender roles during childhood. Dads get mentioned more often [25 percent] choosing programs and appear dominant in the remembered scene: "He gets a beer, sits in his big chair, and no one is allowed to disturb him until it is over," writes a regular viewer from a small city.)

Women participants tend to notice the stereotyped roles more. Some can take them lightly — can point laughingly at the image of Dad-in-front-of-TV-with-beer. The women’s essays have a greater awareness of moms and their roles. Some women describe Mom watching every day or highlight the ways mothers related to the news. An urban occasional viewer describes her mother turning on the news while cooking dinner. A small-town African American habitual viewer remarks that, "my mother will comment on Ed’s hair or how old Dave is looking."

The gendered roles for mothers rarely turn up in essays by men (we found only two such examples). Male participants usually talk about "parents" as a single unit, a generic adult-presence watching the news, but then when describing details, Dad comes into focus, as the active force.

I can remember both of my parents always watching the 5:30 ABC Nightly News and then watching the following local news. The news was always watched from the couch in the den, drink in hand, by my father. —an urban male regular viewer

Both men and women also occasionally describe their fathers in the role of angry viewer, passing judgment. "I remember him slamming his hand down on the table and telling us to hush," says an urban male habitual viewer. "The news also seemed to put my dad in a bad mood," says a suburban female regular viewer. "Or at least I remember him saying, ‘That just makes me sick’ a lot."

The Newscast. The women seem much more attuned to the gendered structure of the newscast itself. Some see the male newscasters as either attractive or repulsive. An urban white female habitual viewer says she remembers "somber-looking men, old-looking, saggy skin, talking about boring things" and concludes, "I could not stand to be around it." But another writes:

I vividly remember that the news had a calming effect on me, mostly, I think, because . . . the newscaster that was always on the television was Walter Cronkite. His voice . . . was very distinctive and calming to me. . . . my father always demanded silence . . . which reinforced the fact that Walter Cronkite must have been someone important. —an urban regular viewer

The women also say they responded at an early age when female newscasters appeared on screen. An urban occasional viewer remembers naming her stuffed toy after a female anchor: "I liked her because she was animated and . . . looked different from the other anchors." A regular viewer from a small city says she wanted to be like the "weather girl" on the local news, who gets mentioned in more than one essay.

The women’s reaction appears to have carried into the teen and young adult years. Only women comment on the newscasters as personalities or recall their mothers doing so. A suburban regular viewer says the local newscasters "seem like family" who are "putting on a few pounds" or "looking old." An urban occasional viewer remembers the anchors on the morning news shows: "I loved them, especially Jane." But they do not get complete approval. "I’m sick of the younger woman, older man anchor combo," writes a suburban occasional viewer.

Several minority group members comment on racial representation in the news staff. A woman of Greek descent mentions a Greek correspondent, an African American mentions a black anchor, and so forth. More often, however, minorities mention how their group gets represented in the news content, a topic we will return to later.

Outside the Home. About three quarters (78.3 percent) of the essays report watching TV news at school, but beyond the shuttle experience, newscasts had very little presence in the school life the essayists describe. Fewer than half (39.5) mention television news homework, but unlike the newspaper essays, which tell a range of specific stories, only a few TV essays even remark on what the homework entailed or describe a reaction. Only one element of TV news gets mentioned as eliciting discussions among classmates: a local restaurant review that reported which places had "roaches, bad temperature for food, slime in the ice machine, etc.," according to a suburban regular viewer.

Some participants remember role-play modeled after television news. "I would bring all my dolls and stuffed animals into the living room and," says a non-viewer from a mid-sized town, "ask them all kinds of questions, a la ‘Today.’ " This activity carries into pre-school, where an occasional viewer from a small city describes drawing "big hurricane maps up on the chalkboard and . . . playing weather forecaster." Some essays describe class projects, in which, as a small-city occasional viewer describes it, "we all dressed in blazers and ties and stacked our papers like the newscasters always did," and covered local issues. For one such segment a rural minority habitual viewer mentions "the unpopularity of cafeteria food." In general, the essays describe a positive reaction to these exercises:

In the sixth grade, my teacher made the class do a newscast. We all had our parts (mine was the movie review), and even had to do commercials. It took several weeks to come together, but it was a blast. —an urban occasional viewer

Students also give mixed reviews to the introduction of Channel One into the schools. A small-town minority regular viewer complains of "too many commercials," and a regular viewer from a small city says she felt insulted by the trendy hosts and the effort "to follow every fad." Several essays complain of being coerced to watch the channel. However, a few have good things to say. A regular viewer from a mid-sized town writes that, despite the simplistic world view and "even though most of the kids were too ‘cool’ to admit to liking Channel One, I think most of them did, including me." At least one credits the station with sparking his interest in news:

We were shown these newscasts during our study halls daily. The anchors were younger and the stories finally started making sense. Most of them involved some type of student hook and always went into explaining how it affected us. —an urban male habitual viewer

The essays tell of no other activities involving TV news outside the schools. Where the newspaper essays describe church, scouting, and moneymaking with newspapers, only two television essays even mention another setting — how news events came up in sermons at church — and television does not get cited as the source. The institutional support for television news while these young adults were growing up clearly does not pervade the essays as it does for newspapers.

Top

Generational Memory

When describing the first news story they recall, the newspaper essays tell very personal stories — about getting mentioned in print or getting caught up vicariously in a (usually local) event. The television news essays, by contrast, focus on a common (and, as they describe it, almost universal) event. Of the eighty-six essays that report a first recollection, a majority (77.8 percent) say the first story they remember is the explosion of the space shuttle Challenger.

Most of their statements about the memory come in brief references (not unlike the one quoted initially: "I remember the fear of the shuttle"), and no single reports the full experience, from anticipation to repercussions. But the fragmentary descriptions leave a strong cumulative impression, as the following reconstruction illustrates:

"The Challenger space shuttle," says an urban Asian American occasional viewer, "was being reported live, and my earth science teacher clicked on the television." A school teacher was aboard, and the schools planned to participate, if only vicariously. "I remember being so excited to watch a teacher go up into space," says an urban occasional viewer. "My classmates and teacher had huge smiles on their faces just waiting for the historic moment to occur." Several essays report ties to the teacher on board or to the people she knew. One says her own teacher competed and became a runner-up to fly on the shuttle. Many remember the names of those involved.

The picture occupies a central position in the young adults’ experience; the tragedy comes across as primarily visual. An urban male occasional viewer says, "It looked like a big blur. The only thing you could see was just the smoke, and the pieces of debris flying everywhere." An African American male regular viewer from a small city remembers "looking at the television to see the Y shape explosion that filled the sky" and says, "That image is very vivid in my head." "The visuals passing across the screen dumbfounded me. I was numb," says a suburban male occasional viewer. "I’d actually witnessed people dying before my eyes (and I fully realized it)."

He also writes, "I’ve rarely been in a more quiet room. My emotions at the time were bent." With the element of surprise so great, some essays refer only to the collective gasp or pause. An urban occasional viewer says, "I don’t remember how long we sat in there, but it was so astonishing that time just seemed to stop."

The reaction was strong, immediate, and, the essays say, universal. "The newscasters were obviously shaken by the event," says an urban habitual viewer. "My particular teacher was a woman and she began to cry." An urban occasional viewer says, "Almost everybody in the room was crying. It was very scary feeling." The communal setting apparently made the moment even more powerful.

Some of the young adults say the event established the reality of television news for them. As an urban Latina occasional viewer remarks, "the news looked very real to me." "I do remember, though, being impressed that we could witness this on TV," says an urban native American non-viewer, who also notes the repetitive coverage: "Later that day and the next couple of days, I remember wishing that they would quit showing the Challenger blowing up over and over again." Many participants say they disliked the repetition. "We sat there and watched the Challenger explode over and over," says an urban occasional viewer. "The newscasters just kept showing it over and over."

Although the participants often criticize journalists, the replays also engraved the event on memory. "I can still remember seeing the shuttle blowing up," says an occasional viewer from a small city, "because I saw it probably fifty more times that night, everywhere we went. It was all that was on TV." The consciousness of the moment ran through their minds, some essays remark, and also into their dreams. "I remember reliving that scene over and over," says a suburban regular viewer. "I even dreamt of being on the space shuttle as it blew up."

Through later discussion — Where were you? How did you find out? How did people react? — the young adults say they joined in something larger than their families and schools, a rare moment of national dialogue. "The space shuttle disaster was the topic of discussion around the nation as well as at school," says a suburban regular viewer. "Everybody was discussing it for weeks, even months," says an urban Asian American habitual viewer. "I remember kind of channel surfing from station to station watching the commentary of different newscasters and experts."

Besides the shuttle explosion, the participants report other first stories. Some recall an earthquake or other natural disaster that frightened them as young children (7.0 percent). A few recall an election they watched on TV (4.7), usually with their parents, and the remainder recall the Gulf conflict or some other story.

I was in WalMart with my mother, and the broadcast was on all of the huge televisions. . . . Every shopper in the store crowded to the electronics section. . . . I thought that it was ridiculous that after we heard the news that Reagan had been shot that we couldn’t just keep shopping. The newscasters just kept saying the same thing over and over again. —a suburban habitual viewer

All of these memories have the quality of a "big event," remembered primarily as a visual experience shared with a much larger group — regional, national, or global. The constant reruns likewise become a source of irritation. For example, the Reagan assassination attempt brought this reaction from a suburban non-viewer: "Even then I got extremely tired of the overkill behind the news. They would replay the event over and over."

(The first news stories older adults remember depend on their age and, considered together, read like a history of the twenty-year span from the early 1960s. For those now in their forties, the Kennedy assassination marks their entry into the wider world of television news.

When President John F. Kennedy was assassinated . . . I was in grade school. . . . Students and teachers gathered around the television to watch the broadcast, as the story unfolded. During that broadcast, the anchor was male and very serious. I remember seeing the graphic coverage of the actual shooting, repeatedly. —a habitual viewer from a mid-size town

Even this brief telling has similar elements: the communal experience of watching with a larger public, the emphasis on a graphic visual scene etched on memory, the repetition of the video in the familiar televisual ritual, and so forth.)

Becoming a Viewer. Almost all the respondents say they watch news on television, 32.6 percent regularly (4 to 5 days "last week"), 27.9 percent habitually (6 or more days), and 31.7 percent occasionally (3 or fewer days). Some (7.8 percent) say they do not watch at all. The men view more regularly (4.8 days "last week" and 135 minutes "yesterday") than do the women (3.8 days, 85 minutes), and urbanites view longer (120 minutes) than do those from smaller places (rural 37, for example).

Unlike those by newspaper readers, these essays do not describe a powerful process or effort to become viewers. "When I became a teenager who was too old to go outside and play anymore," says an African American habitual viewer from a small city, "I would watch the nightly news." To many the commitment just happens, an inevitable result of family custom. "I think I did it out of force of habit and repeated the actions of my parents," says an occasional viewer from a small city. An urban habitual viewer expresses surprise: "I never pictured myself as growing up to be an avid news watcher but in a sense I guess that I am. It is a familiar activity that I grew up with and was encouraged to do."

A large minority write that their parents urged them to watch (43.4 percent), something especially common to African American (66.6) and Latino (54.5) essays. Only one, by an urban male habitual viewer, says parents became "overbearing in making the point that I should watch the news," a complaint more typical of the newspaper essays.

On the questionnaire (with 1 as "strongly encouraged" and 5 as "strongly discouraged"), some minorities rate their parents support for news watching higher (2.3 for African Americans and Latinos, compared to 2.9 for whites and 3.8 for Asian Americans). Suburbanites report their parents encouraged them the least (3.0; rural dwellers the most, 2.0) and least often mention the encouragement in their essays (35 percent). One suburbanite who became a regular viewer, remarks, "I see this as a big gap in my education. The responsibility is mine, but I do wish I had been reminded more often by my parents and teachers of the importance of being informed."

Becoming a television news viewer springs more from social actions than from personal struggle. Sometimes school assignments get the participants started, and for others a sibling or peer provides the catalyst. A male habitual viewer from a mid-size town says his "older brother had begun to watch by himself, and I liked to keep up." An urban Latina regular viewer says she forced herself to sit through the news after her parents claimed that it made her cousin so intelligent. For an urban occasional viewer, a friend set the example: "My best friend loved to watch the news, so I became interested in it more as I watched it more with her."

News watching starts earlier (in early adolescence) than does newspaper reading and the commitment to watch regularly seems to come easy. Some essays state that the writer (in this case a small-city regular viewer) simply "made a conscious decision to watch it." Others say they wanted to seem better informed. A suburban occasional viewer says she started "in fifth or sixth grade because I wanted to look and sound smart," and an urban Latina occasional viewer says she "did not want to look stupid around people."

For some, the practice became a real habit, much like the newspaper. An African American habitual viewer from a small city says, "I feel out of touch if I do not watch at least one hour." A small-city occasional viewer says, "I don’t like not watching because I feel out of touch with the world." However, the TV essays sometimes describe the habit in derogatory terms. An urban regular viewer calls herself an "addict" and says, "I feel lost when I don’t watch." Others say the habit lacks stability, something the newspaper essays do not mention. A small-town African American habitual viewer says, "I go through cycles of being a ‘news junkie’." "I usually go through stages where I watch the news regularly and stages where I do not," says a small-town male habitual viewer.

Those who do not become viewers express none of the anxiety or regret found among newspaper non-readers. We did not find a single example. A few participants blame the newscasts for not serving them — not giving enough background for those who miss the first story or aiming at emotion and fear. But for the most part, those who watch news occasionally or not at all do not express regrets, apologies, or recriminations. Ignoring television news just does not seem to matter that much.

Top

Form & Content

Only the rare essay has any real insight into the visual structure of news, or its peculiarity among television formats. One urban habitual viewer says she noticed at age four that news people spoke directly at the viewer, "not to others like on a sitcom or drama program," and that meant "it was important." The participants do recognize the standard for presenting news:

I don’t remember any differences in how the news looked. . . . there was just a reporter sitting there with a blue background and a square in the upper right-hand corner of the scene with a pictogram representing the story. Then it cut to some actual footage. —a suburban habitual viewer

Many of the participants recall no changes in the form of TV news over their lifetimes. "The news has always looked the same to me," says an urban Latina occasional viewer. "Someone is talking to you. You hear a sound bite, and you learn about all these different things going on." Fewer than a third of the essays mention any changes in the newscasts (28.7 percent), perhaps because the format of newscasts in the United States became well-established by the mid-1970s, when the participants were small children (Barnhurst & Steele 1997). One essay, by an urban habitual viewer, says he noticed after living in four different states "that wherever you go, television news takes on much the same look. . . . all over the country and in all different market sizes."

(Unlike the young, the older adults report many changes. Most began watching news in the 1960s, before the dramatic changes in format, from fifteen- to thirty-minute broadcasts, from film to video actualities, and from handmade to computerized graphics. As a result three-quarters of their essays identify changes.)

Some of the most notable differences since the 1970s involve the equipment of television, not what appears on screen, but only one young adult mentions technical change:

I think in seventh grade we got cable and it came with a "remote" that was attached to a long cable, attached to our TV set. We didn’t do any zapping or whatever it’s called. We set it on one channel. I never played with the remote. My parents pretty much controlled it so when they turned on the news, that’s what stayed on for thirty minutes. —an urban habitual viewer

A few participants identify specific changes, most frequently color (12.4 percent), graphics (12.4), anchors (8.5), and sets (5.4), and those who recognize any change at all usually identify more than one of them. The change from black and white to color may refer to the switch over of their home sets, since color already became the norm in the late 1960s, but "color" may also refer to other ways the news has changed, becoming more "colorful," or as an urban male regular viewer puts it, "flashier" and "more graphic."

Most of the observations do not distinguish form from content. They describe a more general sense of the change. An urban male habitual viewer remembers how earlier "the set and the people looked really plain" but, "Watching the news today is like watching a fictional movie." A suburban occasional viewer expresses a common complaint: "Television news to me seems sensational and too emotional now. I hate to listen to how dramatic the lead-ins have become."

On the whole, however, most essays note no changes at all. Rather than regarding the news as a constructed form, most participants consider it primarily an information source. A large majority (86 percent) describe it that way. As an urban male habitual viewer says, "In all, television news is simply a source for me to get information about the world." African and Asian American essays mention this less often (both 66.6). An urban Asian American habitual viewer says TV news provides information that "anyone can learn just by watching," and a suburban Latina occasional viewer calls it "an information tool."

Of the information from television news, they say they most value the images. An urban habitual viewer says, "the visual orientation [gives] me better, more accurate, quicker knowledge of . . . what a person looks like and sounds like." And a suburban regular viewer says, "The pictures in my head of foreign countries come mostly from the way they are portrayed on the news."

When they express a content preference, participants generally say they have an interest in hard news (77.5 percent). More than half list other aspects of newscasts that interest them, principally weather (38.3) and sports (25.6). Interest in these "softer" segments of news centers in suburbs and rural areas and among whites. Strong gender differences emerge. The women prefer hard news (88.4) more than do the men (51.7), and more men expressed an interest in sports (55.1) than did women (18.2).

Some men refer to themselves as a "basic sports guy" or "nut" and describe sports as their entre into news watching. An urban male habitual viewer, for example, says, "Monday nights I would usually stay up to watch the news with my parents after watching Monday Night Football." A few essays describe a process through which sports and weather led to an interest in news content:

Because I was always at practice for one sport or another, I watched the sports. As I became older I started watching the weather, too. Eventually, I began watching the actual local news stories. —an urban African American habitual viewer

Top

Influences

Almost all the participants say TV news affected their moods (92.2 percent), and here some essays give the most detailed examples. An occasional viewer from a small town describes eating breakfast when the news showed "a tremendous amount of space that the plane was scattered over, and the ground was black where the plane had caught fire. It was just . . . overwhelming." The stories usually involve human suffering:

One time during a flood . . . a news station showed the rescue of an older woman and the drowning of her husband. I can still see the old man struggling as the water swept him away. I cried and cried. —a regular viewer from a mid-sized town

Half the essays specify the most common mood, sadness (54.3 percent). They describe this emotion most powerfully when the events involved people and places closest to their lives. One suburban habitual viewer mentions seeing "that my hometown had been devastated by a tornado" and feeling sadness until her "mother had a chance to call and tell me she was fine." A suburban non-viewer writes that while her father was in Egypt, "an overwhelming amount of grief hit me [when] I heard about a earthquake that hit Cairo."

For minorities whose roots go to other countries, news from ancestral places hits hardest. An urban Asian American occasional viewer describes crying after seeing reports of an earthquake — the people "walking through the remains of their homes," "sleeping on gymnasium floors," "in line for clean water," and grieving became "the pictures in my head — those Kobe pictures." Sadness gets reported slightly more often by women (59.3 percent) and more by Latinos (66.6) and whites (59.1) and by those raised in suburbs (65.0). By contrast only a small number report instances when TV news made them feel happy (11.6), with the share of men much higher (25.0) than women (8.8).

The next most common emotion, fear, turns up in almost half of the essays (48.8 percent). Many of the instances they describe occurred in childhood. An urban Latino regular viewer says a sniper injured a classmate who was raising the flag one morning at school. "The kid was fine, but that night I saw my school on the news and that’s when it really hit home," he writes. "I didn’t sleep one second that night." Another urban regular viewer gives this extended example:

When I was eight years old, I frequently saw reports on the missing and then murdered children in Atlanta, Georgia, that occurred in 1982 or so. I was terrified to go anywhere with my mother or two younger sisters. Even as I write this, I remember the evil feeling that creeped around inside me. . . . I had the worst nightmares of my life during this period. I consciously avoided watching the news.

Some say as youngsters they dealt with the frightening violence on television news by focusing on its similarity to entertainment. An urban occasional viewer says he "associated scary movies" with the news because everything on the newscast "was so scary." A few participants admit to acquiring a taste for fire and murder stories, although, one urban occasional viewer calls the attraction "sort-of morbid."

The expressions of fear appear least often in essays from the suburbs (47.3 percent) and from small towns and rural areas (24.9). An occasional viewer writes that "being from a suburb of Dallas, I also got my fair taste of the murders, disasters, and various crimes that occurred in downtown Dallas and other poorer neighborhoods. . . . they got to be monotonous." Fear is more common in the essays by those from cities, both small (77.7) and large (56.0). A habitual viewer says his first thought about news is fear, but explains that he lived in the city, "and there was always information on thefts, murders and things." Latinos (91.6 percent) and African Americans (83.3) also describe fear more often in their essays. An urban Latina regular viewer writes, "Television news has made me feel that the world, the United States, and the community that I live in is not totally safe."

Although not many more women (52.1 percent) report feeling fearful from watching news than do men (50.0), the essays themselves have a qualitative difference in how they report the emotion. Many of the men describe fear only in childhood, when a few males noted the gender differences: "My sister would always close her eyes," says an urban occasional viewer, "The amazing thing is that she would always know when bad items were coming on the news." Women mention incidents involving fear throughout their lives and with much stronger language. A small-city regular viewer says she saw a story about apartment intruders, just before leaving to drop off an apartment lease. She writes, "I could not get out of my chair. I felt unsafe and alone." In essays written by white women from the cities (roughly seven-eighths from small cities and three-quarters from major cities), fear exudes a palpable presence, and in the essays by Latina and African American women, feeling frightened becomes a constant and overriding theme. Their experiences stand in stark relief against those of white males living in suburbia, small towns, and rural zones.

A third common emotion, anger (cited in 45.0 percent of the essays) gets mentioned by only a third of the men (35.7) but half of the women (51.6), who often express the anger they feel about all the violence in the news. Those from the safety of the suburbs report anger less often (30.0). However, the group listing anger most often is white (51.5, compared to 25.0 for Latinos and 16.6 for African Americans), and the highest levels of anger reported in the essays come from towns (71.3) and rural areas (66.6).

In most cases, however, these participants list anger as one among several emotions prompted by TV news, and leave it at that. The essays by white males manifest the most intense anger. A few of them describe their feelings and list the causes. We could find no similar examples among the women — the group that most often listed feeling anger.

I was really angry about the L.A. riots. I was angry at Jeffrey Dahmer. I am angry at Susan Smith. I was angry over the verdicts concerning the Reginald Denny case. I am angry at homosexuals for spreading AIDS. —an urban male regular viewer

Any other emotions get few mentions. The most common of these, disgust, appears in a minority of essays (13.2 percent). Participants also describe such emotions as embarrassment, despair, and avarice. An urban Latina occasional viewer remembers "watching the LA riots and feeling so hopeless about the world." A small-town Asian American occasional viewer writes, "I want more. I want my kids, my Grade A husband, my picket fence and my Volvo. I want to assimilate with this white bread world. I know that television news has given me these desires."

(The older adults seem a less affected. Fewer report feeling sad and none happy. Along with their increased maturity, the older adults describe strategies for limiting the influence of news on their moods. They say they run it in the background, ignoring what they do not like, or they report turning it off, as a small-city regular viewer says, "if I . . . don’t feel like being disturbed." The older group contrasts dramatically with the young in the boredom they report. Where only a few young adults say they associate boredom with TV news, most of the older adults say they feel that way.)

Although rare, the specific examples of daydreaming underline gender differences. A suburban Latina occasional viewer finds fantasy an outlet for fear: "I imagine what I would do if I were involved in a fire." Men do not. One urban male occasional viewer reports daydreaming about basketball: "I was in the back court with Michael Jordan, and we won ten Championships." Another has war fantasies:

I have to admit that once, while witnessing the actual beginning of the Persian Gulf War on TV, that I did daydream about killing a hundred or so Iraqis. That war did some good stuff for TV news ratings! —an urban male regular viewer

Beyond these exceptional examples, most of the essays by all groups ignore or ridicule the idea of daydreaming about the news. A male habitual viewer from a mid-size town asks, "Who wants to dream of being shot, tried, stabbed, embarrassed, outed, or made public in any other way that can be misconstrued?"

Actions. The participants generally agree that, while news might change their moods, it rarely changes their actions. More than a third say it influences neither. A small-town male habitual viewer concludes, "I do not believe that TV news really affects people that much in their day-to-day lives."

When the essays talk about ways news content influenced other actions, a few men say they improved their social skills. An urban male habitual viewer says he learns buzzwords like "political correctness" from watching the news and feels "that my conversation skills were definitely enhanced." For conversations using the news as a knowledge base, more information sometimes gives an advantage. An urban Latino says he likes "to know something cool or interesting and be able to tell people about it, especially if no one else had heard."

Although very few remember imitating anything from news content, some participants say they adopted the dress or manner of the news personalities. The women more often report these changes. An urban regular viewer says the news gave her a taste for "dark, tailored suits." Another reports her Asian friend got a haircut to match Connie Chung. These styles lend women some of the power of news:

I find that it also creeps into my everyday actions. I re-recorded my answering machine message last week, [and] I slipped into what I call my newscaster voice. I do it in interviews and presentations — it makes me sound more authoritative or more competent. —a small-town African American habitual viewer

A few women cite major life decisions based on what they watch on TV news. A suburban habitual viewer says she changed her mind "about jobs and opportunities many times based on reports on television." Despite an excitement about motherhood since junior high, a suburban occasional viewer says that from watching the news, "I . . . have almost decided that I don’t want to have children at all."

The most powerful influence of TV news appears cautionary. The participants assign the meaning, or they learn the televisual lesson, to beware. Members of the group that expresses fear often, white urban women, describe a whole range of precautions they have taken because of attacks on women reported in the news. The following list includes what the women say they do when driving: never let a first date pick her up, walk to the car with keys in hand and with an air of confidence, check under the car before climbing in, lock the doors while driving, always keep the windows rolled up, never buy gas alone after dark, and so forth. Such behavioral changes are not limited to whites or to driving.

The men do not report worrying as much about assaults, but a few say they took action as a result of hearing about AIDS. One regular viewer from a mid-size town remarks that watching the news frightened him into wearing condoms. Another regular viewer from a major city concludes that TV news made him "realize that the world is not a safe place."

Some essays respond to the warnings in the news by finding a subtext. As a female suburban regular viewer describes it, "Seeing all of the wars and troubles elsewhere makes me see that I live a relatively calm and peaceful life." Not only are suburbs safer, but those who grew up there say they must watch their step. As another suburbanite puts it, "I always think of the young people [with AIDS] who are so innocent that I have seen on the news and how their futures have been destroyed by one bad decision."

Many more of the television essays insist that the medium had no influence on them (38.9 percent) than do the newspaper essays (14.8, see Barnhurst & Wartella, 1991), and a much higher proportion of TV essays also list influences on their moods or actions (56.6 compared to 34.7). These two expressions quite often contradict in the TV essays. Most of those who claim the medium had no influence go on to list specific influences (89.9). Like the newspaper essays, the television essays do not consider influences on moods, on knowledge, on conversation, or in some cases even on actions such as the precautions described earlier, to be real "influences," as long as the news only supplied information. Or in other words, like newspapers, newscasts supposedly just give facts, so they can exert influence neither substantially nor concretely enough to merit acknowledgment. "The news," says a small-town native American regular viewer, "has virtually no great impact on my life."

Whatever influence occurs, a few essays suggest, must take effect without the viewer realizing it. An urban Asian American habitual viewer asserts the news "does have major impact on everybody even if they do not know it," and a small-town African American habitual viewer says, "TV news has more of a subconscious impact, I think."

Top

Politics & Media

In the questionnaire, political interest and news viewing relate. Respondents "very" interested in politics also use the news media regularly (watching newscasts 4.3 and reading newspapers 3.8 days "last week"). On the other hand, those "not at all" interested in politics report using news media only occasionally (2.5 and 3.1 respectively).

The young adults in the study do make a connection between television news and their role as citizens in a democracy. This often takes the form of a concluding statement about watching the news to keep informed about politics. An African American male regular viewer from a small city says he considers himself "a very civic-minded person, and so now I try to watch the news whenever I can." Others say they try to stay informed as citizens but sometimes cannot. An urban Latina habitual viewer says that when she can’t watch the news every day, "I know I miss much information that I should know to be an informed citizen."

The tie between news and political involvement does not necessarily carry a positive valence. For example, an urban regular viewer writes that he finds national political news "very formal and dry." Others say they find more of interest. An occasional viewer from a small city says that, while watching election coverage, "I realized that it wasn’t just news information, but the whole campaign had been very emotional and entertaining."

(Where the young adults sometimes imply, the older adults more often directly describe news watching as a duty of citizenship. They also list specific ways they use television news as a tool for political activism — something no young adult’s essay does. An urban habitual viewer describes writing letters on one issue and responding to the image of an AIDS patient on TV. "That is what caused me to volunteer," she says, "TV has made me a more community-active person.")

On the whole, the young adults do not have strong political interest. The questionnaire shows them to be only "somewhat" interested in politics (1.8 on a three-point scale between "very" and "not at all"). Only one essay ties watching news explicitly to taking any political action, and it comes from a small-town African American who eventually became a non-viewer: "When I was 18 years old, I began to watch news about the government because I was excited about being able to vote for the first time."

A few essays describe how political interest and news watching fused, exciting their imaginations if not political action. After describing her fantasy of "discussing foreign policy with some head of state over an expresso," an urban habitual viewer says, "The people seen in the news stories are powerful and important, who wouldn’t want to be one of them?"

The essays tie politics closely to power, although for the most part the participants do not report being very much involved. A few make remarks revealing ineffectual feelings:

The news has probably affected my political outlook by making me more aware of [what’s] at stake for myself when political decisions are made. I realize individually I can do very little to influence these decisions. —a suburban male occasional viewer

Gender helps draw some of the women’s attention to political news, especially when a female actor takes part. A small-city regular viewer mentions following the election of Ann Richards as Texas governor and says she watched news "with a passion," knowing "what a momentous occasion it would be if Geraldine Ferraro was elected vice-president." Another concludes after "watching the Clarence Thomas confirmation hearings before the Senate," that women have a long way to go "before anything we say will be listened to with an equal amount of respect." Rather than describing women in the content of news, either taking action or facing consequences, the women’s essays just as often respond to the gender of the newscaster. An urban occasional viewer describes imagining herself doing an interview, "after watching Barbara Walters."

News as Entertainment. As a vehicle for political reporting, the newscast itself, with its emphasis on imagery and drama, much more often turns the young adult viewers away.

Especially with politics, I get most of my information from TV. . . . That whole $200 haircut with the Clintons I got from TV. Actually, I’d say TV has made me view politicians as all bad. They all "look" like crooks. . . . That’s why I feel very cynical. You hear a small sound bite . . . and see his visual. Then you hear another candidate retort. It seems to go back and forth. It makes me apathetic. —an urban habitual viewer

To defend these feelings, the participants explain that news provides less a vehicle for politics than for Hollywood glitz. An urban male habitual viewer writes, "I guess now I see television news more as an entertainment business." This evaluation gets repeated by a variety of participants. A suburban regular viewer says she does not change her political outlook because, "I take the news with a grain of salt and go on with my life. The news is a form of entertainment." The format and style of news make these young people feel even more distanced from political life. A suburban white non-viewer describes herself as "a detached observer watching a far-off production."

The participants’ television news experiences do not appear to increase their faith in the democratic process. Watching the news leaves her "rather ashamed," says an Asian American occasional viewer from a small town. "Every story of Capitol Hill drives me crazy with skepticism of the government." Another urbanite concludes, "I think politics is a big waste of time," although "I realize that it is necessary in a democracy." Those who say they have avoided becoming cynical about politics identify the attitude in others. A suburban Latina occasional viewer writes that many of her friends, "convinced that everything in our society was corrupt," took no interest in TV news and "didn’t bother to try and understand." Finally, the participants sometimes see the news media as supplanting politics:

The news has become the most important political institution in this country. It has detracted from political activity on the part of our citizenry. This cynical view of the media affects the way I perceive anything and everything I ultimately come away from the news with. —an urban regular viewer

Media Evaluations. This view, of the news media as politically potent, diagnoses what a few participants see as a larger problem. Overall the essays reveal a disconnect between the writers and the news on television. The distance emerges in the general mood of the life histories, a mild annoyance with the task of writing an essay linking their lives with newscasts. A few object to what they perceive as the study’s intent to find meaning in a medium that has so little to offer them. About one-third of the essays (36.4 percent) express a sort of indifference, verging on disdain, toward TV news. Men and women alike share the judgment, which has the most currency among those from suburbs (50.0).

According to published surveys, the current young adult generation has witnessed a broad decline in confidence in "the media." Gallup polls (1990) found the share of the public reporting a "great deal" or "quite a lot" of confidence in television tumbled (37 to 27 percent) from the mid-1970s to the late 1980s. A general evaluation of the media reported the ratings fell further in the 1990s (Statistical Abstract of the United States 1996). This statistical decline parallels what the young adults in this study describe in their life histories.

They begin their stories with the credulity of children. An urban regular viewer says that as a child, "it never occurred to me that it was not all necessarily absolute fact, or that there could be news in the world that wasn’t reported." Some participants say as children they granted complete authority to the news. A habitual viewer says, "The national news was a big deal in a small town, and Dan Rather seemed very far off and high up." A small-town Asian American occasional viewer describes television news as "untouchable and . . . therefore above me and my family."

Some say their activities or experiences during the school years eroded this belief. For a suburban regular viewer, touring a TV station "took a lot of the awe and mystery out of the process." An urban Latina occasional viewer says that watching several reports about a problem at her school, she knows "I’m not getting the whole story sometimes."

These observations sometimes led the youngsters to criticism of the newscasters. An urban regular viewer objects to the matter-of-fact tone broadcasters use to report events such as murders. An occasional viewer concludes, "I felt the newscasters were inhumane." A suburban non-viewer calls newscasters "the fake people on television." And a regular viewer from a small city calls them "a bunch of plastic people."

In young adulthood, the participants recall specific instances when journalists did a poor job, exaggerating, exercising poor judgment, and showing insensitivity. An urban occasional viewer describes the "rather tacky" coverage of her friend’s death. A suburban non-viewer complains about "close-up shots of nosy reporters interviewing" people during moments that should be private.

Just recently I saw a story about a dog who was skinned alive. . . . for days I could recall the gruesome pictures of the dog’s stitches . . . Most of the time I feel I do not need to see half the pictures the news shows in order to "get the picture." This makes me wonder whether I will raise my children the same way, watching the news, as my parents did. —a suburban male occasional viewer

In the questionnaire, the mean rating for news media performance, just below "good" (2.2 on a four-point scale), coincides with how whites assess the overall job done by news media. African Americans (2.5) and Latinos (2.4) rate the media harsher on average, somewhat closer to "not so good."

These minorities fill their essays with charges and specific examples of unfairness in television news coverage of the group they know best. A small-town African American says she became a non-watcher after finding "too much blame on certain people because of their skin color." An urban African American male occasional viewer objects to the emphasis on "white Protestant culture" when the newscast "shows blacks and Hispanics killing each other."

About three-quarters of the essays by African Americans contain such complaints, which surface in about one in seven essays by Latinos, Asians, and other minorities. An urban Latina regular viewer writes that on the news "it seemed like every criminal was a minority." "The double standard is infuriating," says a rural Arab American habitual viewer, who notes how reporters label Arab terrorists "Muslim" but never label the IRA "Catholic." Participants from all minorities sometimes take media treatment of their groups as indicative of "what society thinks," as an African American male regular viewer from the small city puts it.

The African Americans repeatedly cite one event as an example of the poor job TV news does covering them. An urban regular viewer says, "The footage of Rodney King enraged me." A habitual viewer from a small city says that after seeing the coverage, "I began to believe that blacks were not valued in this country. I felt rage and hopelessness." The whites wrote their essays without mentioning this or any other case of discrimination, either in news content or the job done by reporters. The one instance in the essays by whites involves a male regular viewer from a mid-size town, who writes, "Sometimes my friends and I . . . make fun of the gay sportscaster."

When evaluating the job done by the news media, the essays once again point to the emphasis on surface style and self-promotion in newscasts. One small-town Asian American occasional viewer says she associates "flashiness" with TV news: "Everything is dished out to us in quick fragments." An urban African American regular viewer calls "the cosmetics of the news team . . . more important than the reporting." A suburban non-viewer finds the news "very irritating." Some of the greatest sense of disconnectedness comes from essays by habitual viewers. An urban male calls television news "dull, lifeless, and completely boring." A female says, "Every day it was the same old thing. Everything blurs."

Accuracy. When rating the performance of the media, the public responds most positively when asked about the accuracy of the news (McQuail 1992). More than half the respondents (55 percent) in a Times-Mirror poll said news organizations "get the facts straight" (34 percent rated them "inaccurate"). Young adults may respond even more positively than the general public. When we asked in the questionnaire how often the media accurately cover "the things you know a good deal about," the participants usually replied "most of the time" (67.4 percent) or "almost always" (6.2). A smaller share replied "only some of the time" (19.4) or "not too often" (3.1).

The cases of inaccurate stories cited in the essays tend to involve unwarranted fear-mongering. An urban male habitual viewer says the news portrayed AIDS as an immediate threat "when it wasn’t." Another example involves news about gangs:

I watched a few months before we were scheduled to return . . . and I did not want to come back because the report frightened me so much. I thought I wouldn’t last a year. . . . These fears proved to be totally unfounded. —an urban occasional viewer

Skepticism. When occasional inaccuracies combine with flashy coverage, over promotion, and questionable taste, these criticisms make the participants generally skeptical about television news. (The older adults express even more skepticism. Three-quarters describe themselves that way. They rate the media’s overall job lower, and almost half say journalists get the story right "only some of the time." They also cite detailed evidence to back this judgment, usually events they have attended where, for example, "the evening news showed only one small shot of a vocal minority, thereby skewing viewers’ perception of what actually happened," says a habitual viewer from a small city.)

Young women as a group express skepticism (50.5 percent) more often than men (29.6). African Americans and Asians (both 60.0) and other minorities (75.0) express skepticism the most often in their essays (well above the mean, 44.2). Yet occasionally an essay would express the opposite:

I think indirectly TV has an effect . . . because I am aware of what women are accomplishing in our society, and it gives me goals to shoot for and provides me with role models to pattern my own behavior after. —a small-city occasional viewer

Top

Conclusions

This research casts doubt on the fundamental equation that Enlightenment notions supply for citizenship, in which people use the media to inform themselves and take action in the public sphere. The young adults are not using newspapers, as the earlier study showed (Barnhurst & Wartella, 1991), and they do not turn instead to television news as an alternative to newspapers. Those who compare these two news sources tend not to defend newscasts. A suburban occasional viewer says she finds the newspaper easier to use "since I can read it at any time during the day." These comments can get spirited, such as those of an urban male regular viewer, who after railing against news on television, concludes: "I feel like TV news is the idiot’s answer to the best bargain around — the newspaper." Television news inspires none of this fervor. Where the newspaper essays list many advantages of newspapers, we found only one such example in the TV essays, a suburban occasional viewer who points out that newscasts require no recycling. Nor do the participants cite other media they use to inform themselves as citizens. Only one of the essays mentions the much ballyhooed computer information networks. A small-town Asian American occasional viewer says, "I usually refer to Lexis-Nexis before I do television." But that’s all. The life histories suggest that a fundamental reevaluation is in order to understand the role of the media in citizenship.

A general tone of disengagement may seem contradictory, coming from a group that on average views news regularly. Clearly, the custom of watching news does not imply a strong commitment. This may spring from the ease of viewing. It does not appear at all difficult to become a television news viewer. The family habit, much more common than found in newspapers, sweeps young people in. Two factors, temporal and social, appear to convey the television habit. The newscast comes on at a certain hour, marking the time of day (unlike the newspaper, which arrives daily but can always wait). Watching also has a social aspect, as an activity involving others (where print usually separates individuals for private reading). The ease of this social, temporal rhythm also makes for a weak commitment. Becker’s (1981) definition of commitment suggests the importance of weathering opposition, and that element comes clear when comparing the television and newspaper life histories. The newspaper elicits stories of personal knowledge and private struggle, despite barriers. Viewing newscasts does not. More of the young adults may end up watching the news (that is, fewer fail to become viewers), but the lack of any real barriers makes the commitment flimsy.

The TV essays also clarify a process of adaptation to the medium over time. Reading the essays of older adults — actually spanning more than one generation — alongside those of young adults clarifies the way news watching became part of the culture and how the practice changed from generation to generation. This insight helps lift some of the fog that surrounds change, resulting from the way, in all the essays, the routine blurs in memory through most of childhood. The life histories thus flesh out the survey studies of generations and collective memory. The custom of home news-watching appears in the older adults’ essays to have started as a peaceful family ritual, strongly encouraged by parents, especially fathers. The longer experience of older adults gives them a different perspective — seeing more changes in format but also in content. The young adults do not remember as many changes in form, but they share with the older generations a sense that a highly serious, unobtrusive activity has transformed in substance. The change gets expressed as a shift toward sensationalism, emotion, and the values of entertainment. This fast-paced, more-visual news has ample documentation in quantitative studies of news content over time (see, for example, Barnhurst & Steele, 1997).

As against those who propose that news needs to become more entertaining, the evidence here suggests that the trend to more popular forms bears some responsiblility for the rejection of television news by young people. They find much to complain about. The most disturbing stories come from urban women, who experience fear and make broad changes in their everyday behavior because of what they see in the news. The minorities also find the news distressing. The young remark very pointedly on shocking and graphic coverage, and they struggle because they also seem not to know any antidote to the concept of news as "information without content" (McLuhan 1964, 23). Yet the participants, both the young adults and the smaller group of older adults, manage to adapt to this new type of news. The older adults use strategies to tune out, becoming less emotional over what they see. They often just consider news boring. The younger adults appear to have fewer defensive strategies, and they write their essays with a spirit verging on cynicism. They apparently do not like the idea of assigning much meaning to newscasts (especially compared to the newspaper essays).

Television news does have meaning for them as a form of memory. Where the newspaper essays pivot on the struggle for adulthood, the TV essays repeatedly refer to one common event. The first news story, engraved on memory, becomes a rite of passage into the political world, marking an end of childhood innocence. Comparing the essays from several generations makes clear that the entry into adulthood in the larger society involves a communal experience, focused on a shared visual image, repeated on TV news. This underlines the importance of television in creating collective memory (a finding alluded to in survey research, Schuman & Scott 1989). The image derives its power from the response, reinforced by conversation, in which the young identify their own meaning as universally shared (in Mead’s [1934] ideal of communication). This observation corroborates the argument from critical scholars that television news helps form national identity by initiating young people into a that consciousness, and provides evidence against the assertion that individual identity and belonging to large political entities has passed away. The sense of belonging young people describe is not outside the traditional bonds but in fact reinforces the structures of state and national identity. Furthermore, their first experience does not indicate that citizenship is a technology of subjugation. Young people did not react to the Challenger explosion merely by sharing a moment of unity. Instead, they responded with anger and suspicion toward national government (just as an earlier generation did after the Kennedy assassination), and (unlike earlier generations) they also entered into criticisms of the ways television presented events.

The role of television in forming national identity is a strength that also reveals a weakness. The memories the participants relate tend to come not from scheduled broadcasts, that routine form of daily news, but from special bulletins that interrupted the flow of television. Furthermore, despite the fine distinctions that national journalists tend to make between their work and local or tabloid news, neither the younger nor the older adults makes any distinction between national or local news, news magazines or tabloid shows, or regularly scheduled and special event coverage. They move back and forth drawing examples from what appears to be one or another of these categories (which we infer from the subject matter they describe). Although the distinctions may matter to professionals, the essays treat them as all of a kind. Furthermore, news hardly seems set apart from the flow of other programming. Thus all television news genres appear to exist as a conceptual unity, and as a result they all suffer a common symbolic fate, closely linked in turn to the experience of television in general.

That fate, to reiterate, is found in an attitude of cool indifference the participants take toward television news as a source of political information, especially compared to the newspaper group. As an urban male, who watches habitually, expresses it, "If at all possible I try and catch the national news but I keep finding it less and less interesting." This attitude, of course, applies only to a narrow phase in the spectrum of young adults, an important interpretive community assuredly, but clearly not similar to other groups that merit equally close study. Working-class Americans would give a different perspective on the importance of the media and vitality of citizenship. Likewise, young adults in countries whose economic and political lives are less predictable would tell life stories in which political commitment and struggle no doubt play a larger role. In this sense, life histories from affluent and educated young Americans would read more like those of other economically advanced and democratic countries than they would for the disadvantaged young in their own countries or the young in disadvantaged countries. Nevertheless, these affluent, educated young adults, whose citizenship is vital to American politics and institutions, reveal no passion for watching news at any point in their life histories, no sense of forward motion, of political horizons reached. Instead, the young adults — viewers and non-viewers alike — treat the news with passivity. Whatever it means to them to be citizens, to be political does not seem to require the services of television news.

Top

Works Cited

Atkin, C. K. 1981. Communication and Political Socialization. In Handbook of Political Communication, 299–328. Ed. D. Nimmo & K. Sanders. Beverly Hills: Sage.

Barnhurst, Kevin G., and Catherine A. Steele. 1997. Image Bite News: The Visual Coverage of Elections on U.S. Television, 1968–1992. The Harvard International Journal of Press/Politics 2.1 (February): 40–58.

Barnhurst, Kevin G., and Ellen A. Wartella. 1991. Newspapers & Citizenship: Young Adults’ Subjective Experience of Newspapers. Critical Studies in Mass Communication 8 (Summer): 195–209.

Becker, Howard S. 1981. Personal Change in Adult Life. In Social Psychology Through Symbolic Interaction, 2d ed., ed. Gregory P. Stone and Harvey A. Farberman, 307–16. New York: Wiley & Sons.

Bertaux, Daniel, ed. 1981. Biography and Society: The Life History Approach in the Social Sciences. London: Sage.

Bogart, Leo. 1989. Press and Public, 2d ed. Hillsdale, N.J.: Erlbaum.

———. 1991. Preserving the Press: How Daily Newspapers Mobilized to Keep their Readers. New York: Columbia Univ. Press.

———. 1995. Commercial Culture: The Media System and the Public Interest. New York: Oxford Univ. Press.

Buckingham, David. 1997. News Media, Political Socialization and Popular Citizenship: Towards a New Agenda. Critical Studies in Mass Communication 14: 344–66.

Chaffee, Stephen H., and S-M Yang. 1990. Communication and Political Socialization. In Political Socialization, Citizenship Education and Democracy, 137–57. Ed. O. Ichilov. New York: Teachers College Press.

Couch, Carl J. 1984. Constructing Civilizations. Greenwich, Conn.: JAI Press.

Erikson, Erik, H. 1963. Childhood & Society, 2d ed. New York: Norton.

Fiske, John. 1992. Popularity and the Politics of Information. In Journalism and Popular Culture, 45–63. Ed. Peter Dahlgren & Colin Sparks. London: Sage.

Gibbins, J., ed. 1989. Contemporary Political Culture: Politics in a Postmodern Age. London: Sage.

Mannheim, Karl. 1952. The Problem of Generations. Essays on the Sociology of Knowledge, 276–322. 1928. London: Routledge & Kegan Paul.

McLuhan, Marshall. 1964. Understanding Media: Extensions of Man. New York: McGraw-Hill.

McQuail, Denis. 1992. Media Performance: Mass Communication & the Public Interest. London: Sage.

Mead, George Herbert. 1934. Mind, Self & Society. Chicago: Univ. of Chicago Press.

Miller, T. 1993. The Well-tempered Self: Citizenship, Culture & the Postmodern Subject. Baltimore: Johns Hopkins Univ. Press.

O’Donnell, Mike. 1985. Age & Generation. London: Tavistock.

Robinson, John P., and Mark R. Levy. 1996. News Media Use and the Informed Public: A 1990s Update. Journal of Communication 46.2 (Spring): 129–35.

Sampedro Blanco, Victor. 1996. Naciones que se Leen: Consumo de Prensa e Identidad Nacional. Cuadernos de Información y de Comunicación 2: 125–40 (Madrid: Complutense University Publication Service).

Schuman, Howard, and Jacqueline Scott. 1989. Generations and Collective Memories. American Sociological Review 54 (June): 359–81.

Trend, David. 1994. Nationalities, Pedagogies, and Media. In Between Borders: Pedagogy and the Politics of Cultural Studies, 225–41. Ed. Henry Giroux. New York: Routledge.

Wexler, P. 1990. Citizenship in the Semiotic Society. In Theories of Modernity and Postmodernity, 164–75. Ed. B. S. Turner. London: Sage.

Wohl, Robert. 1979. The Generation of 1914. Cambridge: Harvard Univ. Press.

Top