NOTE: 500 level courses require graduate standing

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Marketing

Location: 2202 UH; Phone: (312) 996-2680. For some courses in the Department of Managerial Studies, priority in enrollment will be given to students whose college or curriculum requires that course. Other students who meet the prerequisites may be accommodated during late registration as space permits. Part-time evening MBA students may be given priority in registration for evening MBA course sections.

MKTG            360
         Introduction to Marketing
       3 hours.  Prerequisite(s): ENGL 161 and MATH 160. Restricted to Economics or Finance or Business Administration or Accounting or Bus Admin-Undeclared or Engineering Management or Information & Decision Sci or Marketing or Summer Session or Entrepreneurship or Management major(s). Not intended for Bachelor of Arts.    

MKTG            452
         Principles of Retailing
       3 hours.  Prerequisite(s): MKTG 360. Restricted to Business Administration or School of Continuing Studies.    

MKTG            461
         Consumer Market Behavior
       3 hours.  Prerequisite(s): MKTG 360 or consent of the instructor. Restricted to Business Administration or School of Continuing Studies.    

MKTG            462
         Marketing Research
       3 hours.  Prerequisite(s): MKTG 360 and IDS 270. Restricted to Business Administration or School of Continuing Studies.    

MKTG            463
         Marketing Channels and E-Commerce
       3 hours.  Prerequisite(s): MKTG 360. Business Administration students must have declared a major, or have received consent of the instructor. Restricted to Business Administration or School of Continuing Studies.    

MKTG            465
         Strategic Marketing Planning and Management
       3 hours.  Prerequisite(s): 15 hours of marketing. Restricted to Business Administration or School of Continuing Studies.    

MKTG            469
         Global Marketing
       3 hours.  Prerequisite(s): MKTG 360 and BA 200; or consent of the instructor. Restricted to Business Administration or School of Continuing Studies.    

MKTG            473
         The Personal Selling Effort in Marketing
       3 hours.  Prerequisite(s): MKTG 461 or consent of the instructor. Restricted to Business Administration or School of Continuing Studies.    

MKTG            474
         Advertising and Sales Promotion
       3 hours.  Prerequisite(s): MKTG 461 or consent of the instructor. Restricted to Business Administration or School of Continuing Studies.    

MKTG            475
         Product Management
       3 hours.  Prerequisite(s): MKTG 462 or consent of the instructor. Restricted to Business Administration or School of Continuing Studies.    

MKTG            476
         Business-to-Business (B2B) Marketing
       3 hours.  Prerequisite(s): MKTG 360. Restricted to Business Administration or School of Continuing Studies.    

MKTG            494
         Special Topics in Marketing
       3 hours.  Prerequisite(s): Business administration students must have declared a major. Restricted to Business Administration or School of Continuing Studies.   Departmental Approval Required 

MKTG            499
         Independent Study in Marketing
       3 hours.  May be repeated to a maximum of 12 hours. Students may register in more than one section per term. Prerequisite(s): Major in marketing. Consent of the head of the department and the instructor must be obtained prior to registration. Restricted to Business Administration or School of Continuing Studies.   Instructor Approval Required 

MKTG            500
         Introduction to Marketing
       4 hours.  Credit is not given for MKTG 500 if the student has credit for MBA 506. Prerequisite(s): Graduate standing in the College of Business Administration or consent of the instructor. Restricted to Accounting or Business Administration (MBA) or Management Information Systems major(s). Not intended for Undergrad - Chicago or Undergrad Non-Degree Chicago.   Departmental Approval Required 

MKTG            560
         Marketing Management
       4 hours.  Prerequisite(s): MKTG 500 or consent of the instructor. Restricted to Business Administration (MBA) major(s).   Departmental Approval Required 

MKTG            561
         Consumer Behavior
       4 hours.  Prerequisite(s): MKTG 500. Restricted to Business Administration (MBA) major(s).   Departmental Approval Required 

MKTG            571
         International Business Operations
       4 hours.  Prerequisite(s): MKTG 500. Restricted to Business Administration or Business Administration (MBA) major(s).   Departmental Approval Required 

MKTG            584
         Product Innovation and Development
       4 hours.  Prerequisite(s): Admission to the Ph.D. in Business Administration program. Restricted to Business Administration major(s).   Instructor Approval Required 

MKTG            594
         Special Topics in Marketing
       4 hours.  Prerequisite(s): MKTG 500. Restricted to Business Administration or Business Administration (MBA) major(s).   Departmental Approval Required 

MKTG            596
         Independent Study in Marketing
       1 TO 4 hours.  May be repeated. Students may register in more than one section per term. Prerequisite(s): Enrollment by petition to the Director of the MBA program. Restricted to Business Administration (MBA) major(s).   Departmental Approval Required 

MKTG            599
         Ph.D. Thesis Research
       0 TO 16 hours.  Satisfactory/Unsatisfactory grading only. May be repeated. Students may register in more than one section per term. Prerequisite(s): Consent of the instructor. Restricted to Business Administration major(s).