NOTE: 500 level courses require graduate standing

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Marketing

Location: 2202 UH; Phone: (312) 996-2680. For some courses in the Department of Managerial Studies, priority in enrollment will be given to students whose college or curriculum requires that course. Other students who meet the prerequisites may be accommodated during late registration as space permits. Part-time evening MBA students may be given priority in registration for evening MBA course sections.

MKTG            360
         Introduction to Marketing
       3 hours.  Prerequisite(s): ENGL 161 and MATH 160. Restricted to Economics, Finance, Accounting, Bus Admin-Undeclared, Engineering Management, Information & Decision Sci, Marketing, Summer Session, Entrepreneurship, and Management. Not intended for Bachelor of Arts.  

MKTG            452
         Principles of Retailing
       3 hours.  Prerequisite(s): MKTG 360. Restricted to Business Administration, and External Education.  

MKTG            460
         Marketing Analytics
       3 hours.  Prerequisite(s): MKTG 360 and IDS 270. Restricted to Business Administration, and External Education.  

MKTG            461
         Consumer Market Behavior
       3 hours.  Prerequisite(s): MKTG 360 or consent of the instructor. Restricted to Business Administration, and External Education.  

MKTG            462
         Marketing Research
       3 hours.  Prerequisite(s): MKTG 360 and IDS 270. Restricted to Business Administration, and External Education.  

MKTG            463
         Marketing Channels and E-Commerce
       3 hours.  Prerequisite(s): MKTG 360. Business Administration students must have declared a major, or have received consent of the instructor. Restricted to Business Administration, and External Education.  

MKTG            465
         Strategic Marketing Planning and Management
       3 hours.  Prerequisite(s): 15 hours of marketing. Restricted to Business Administration, and External Education.  

MKTG            469
         Global Marketing
       3 hours.  Prerequisite(s): MKTG 360 and BA 200; or consent of the instructor. Restricted to Business Administration, and External Education.  

MKTG            473
         The Personal Selling Effort in Marketing
       3 hours.  Prerequisite(s): MKTG 461 or consent of the instructor. Restricted to Business Administration, and External Education.  

MKTG            474
         Advertising and Sales Promotion
       3 hours.  Prerequisite(s): MKTG 461 or consent of the instructor. Restricted to Business Administration, and External Education.  

MKTG            475
         Product Management
       3 hours.  Prerequisite(s): MKTG 462 or consent of the instructor. Restricted to Business Administration, and External Education.  

MKTG            476
         Business-to-Business (B2B) Marketing
       3 hours.  Prerequisite(s): MKTG 360. Restricted to Business Administration, and External Education.  

MKTG            494
         Special Topics in Marketing
       3 hours.  Prerequisite(s): Business administration students must have declared a major. Restricted to Business Administration, and External Education. Departmental Approval Required 

MKTG            499
         Independent Study in Marketing
       3 hours.  May be repeated to a maximum of 12 hours. Students may register in more than one section per term. Prerequisite(s): Major in marketing. Consent of the head of the department and the instructor must be obtained prior to registration. Restricted to Business Administration, and External Education. Instructor Approval Required 

MKTG            500
         Introduction to Marketing
       4 hours.  Credit is not given for MKTG 500 if the student has credit for MBA 506. Prerequisite(s): Graduate standing in the College of Business Administration or consent of the instructor. Restricted to Accounting, Business Administration (MBA), and Management Information Systems. Not intended for Undergrad - Chicago, and Undergrad Non-Degree Chicago.  

MKTG            518
         Electronic Marketing
       4 hours.  Same as IDS 518. Prerequisite(s): MKTG 500 or MBA 506 or consent of the instructor. Restricted to Business Administration (MBA), and Management Information Systems.  

MKTG            560
         Marketing Management
       4 hours.  Prerequisite(s): MKTG 500 or consent of the instructor. Restricted to Business Administration (MBA).  

MKTG            561
         Consumer Behavior
       4 hours.  Prerequisite(s): MKTG 500. Restricted to Business Administration (MBA).  

MKTG            563
         Information for Marketing Decisions
       4 hours.  Prerequisite(s): MKTG 500. Restricted to Business Administration (MBA).  

MKTG            565
         Marketing Communication and Promotional Strategy
       4 hours.  Prerequisite(s): MKTG 500. Restricted to Business Administration (MBA).  

MKTG            571
         International Business Operations
       4 hours. Meets 07-Jan-08 - 21-Mar-08. Prerequisite(s): MKTG 500. Restricted to Business Administration, and Business Administration (MBA). Departmental Approval Required 

MKTG            572
         International Marketing
       4 hours.  Prerequisite(s): MKTG 500. Restricted to Business Administration (MBA).  

MKTG            594
         Special Topics in Marketing
       4 hours.  Prerequisite(s): MKTG 500. Restricted to Business Administration, and Business Administration (MBA). Departmental Approval Required 

MKTG            596
         Independent Study in Marketing
       1 TO 4 hours.  May be repeated. Students may register in more than one section per term. Prerequisite(s): Enrollment by petition to the Director of the MBA program. Restricted to Business Administration (MBA). Instructor Approval Required 

MKTG            599
         Ph.D. Thesis Research
       0 TO 16 hours.  Satisfactory/Unsatisfactory grading only. May be repeated. Students may register in more than one section per term. Prerequisite(s): Consent of the instructor. Restricted to Business Administration.