NOTE: 500 level courses require graduate standing

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Marketing

Location: 2202 UH; Phone: (312) 996-2680. For some courses in the Department of Mangerial Studies, priority in enrollment will be given to students whose college or curriculum requires that course. Other students who meet the prerequisites may be accommodated during late registration as space permits. Part-time evening MBA students may be given priority in registration for evening MBA course sections.

MKTG     360            Introduction to Marketing
         3 hours.
        Prerequisite(s): ENGL 161 and MATH 160 and MATH 165 and ECON 218. Restricted to Economics, Finance, Accounting, Bus Admin-Undeclared, Engineering Management, Information & Decision Sci, Marketing, Summer Session, Entrepreneurship, and Management. Not intended for Bachelor of Arts.   

MKTG     452            Principles of Retailing
         3 hours.
        Prerequisite(s): MKTG 360. Restricted to Business Administration, and External Education.   

MKTG     461            Consumer Market Behavior
         3 hours.
        Prerequisite(s): MKTG 360 or consent of the instructor. Restricted to Business Administration, and External Education.   

MKTG     462            Marketing Research
         3 hours.
        Prerequisite(s): MKTG 360. Restricted to Business Administration, and External Education.   

MKTG     463            Marketing Channels
         3 hours.
        Prerequisite(s): MKTG 360. Business Administration students must have declared a major, or have received consent of the instructor. Restricted to Business Administration, and External Education.   

MKTG     465            Marketing Management
         3 hours.
        Prerequisite(s): 15 hours of marketing. Restricted to Business Administration, and External Education.  Departmental Approval Required 

MKTG     469            International Marketing
         3 hours.
        Prerequisite(s): MKTG 360 or consent of the instructor. Restricted to Business Administration, and External Education.   

MKTG     473            The Personal Selling Effort in Marketing
         3 hours.
        Prerequisite(s): MKTG 461 or consent of the instructor. Restricted to Business Administration, and External Education.   

MKTG     474            Advertising and Sales Promotion
         3 hours.
        Prerequisite(s): MKTG 461 or consent of the instructor. Restricted to Business Administration, and External Education.   

MKTG     475            Product Management
         3 hours.
        Prerequisite(s): MKTG 462 or consent of the instructor. Restricted to Business Administration, and External Education.   

MKTG     476            Business-to-Business (B2B) Marketing
         3 hours.
        Prerequisite(s): MKTG 360. Restricted to Business Administration, and External Education.   

MKTG     499            Independent Study in Marketing
         3 hours.
        May be repeated to a maximum of 12 hours. Students may register in more than one section per term. Prerequisite(s): Major in marketing. Consent of the head of the department and the instructor must be obtained prior to registration. Restricted to Business Administration, and External Education.  Instructor Approval Required 

MKTG     500            Introduction to Marketing
         4 hours.
        Credit is not given for MKTG 500 if the student has credit for MBA 506. Prerequisite(s): Graduate standing in the College of Business Administration or consent of the instructor. Restricted to Accounting, Business Administration (MBA), and Management Information Systems. Not intended for Undergrad - Chicago, and Undergrad Non-Degree Chicago.   

MKTG     560            Marketing Management
         4 hours.
        Prerequisite(s): MKTG 500 or consent of the instructor. Restricted to Business Administration (MBA).   

MKTG     561            Consumer Behavior
         4 hours.
        Prerequisite(s): MKTG 500. Restricted to Business Administration (MBA).   

MKTG     565            Marketing Communication and Promotional Strategy
         4 hours.
        Prerequisite(s): MKTG 500. Restricted to Business Administration (MBA).   

MKTG     572            International Marketing
         4 hours.
        Prerequisite(s): MKTG 500. Restricted to Business Administration (MBA).   

MKTG     574            Product Planning
         4 hours.
        Prerequisite(s): MKTG 500. Restricted to Business Administration (MBA).   

MKTG     576            Advanced Business-to-Business (B2B) Marketing
         4 hours.
        Prerequisite(s): MKTG 500. Restricted to Business Administration (MBA).   

MKTG     585            Seminar: Topics in Quantitative Models in Marketing
         4 hours.
        Prerequisite(s): Admission to the Ph.D. in Business Administration program. Restricted to Business Administration.   

MKTG     586            Advanced International Marketing
         4 hours.
        Prerequisite(s): Admission to the Ph.D. in Business Administration program. Restricted to Business Administration.   

MKTG     594            Special Topics in Marketing
         4 hours.
        Prerequisite(s): MKTG 500. Restricted to Business Administration, and Business Administration (MBA).  Departmental Approval Required 

MKTG     596            Independent Study in Marketing
         1 TO 4 hours.
        May be repeated. Students may register in more than one section per term. Prerequisite(s): Enrollment by petition to the Director of the MBA program. Restricted to Business Administration (MBA).  Instructor Approval Required 

MKTG     599            Ph.D. Thesis Research
         0 TO 16 hours.
        Satisfactory/Unsatisfactory grading only. May be repeated. Students may register in more than one section per term. Prerequisite(s): Consent of the instructor. Restricted to Business Administration.