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Brochures, Pamphlets and other Printed Materials Useful in Cultural Analysis and Teaching
Brochures and pamphlets are surprisingly rich sources for cultural analysis. Usually designed for wide circulation among tourists, visitors, residents and the like, these are often painstakingly planned, designed and produced, with maximum appeal in mind. Cities, towns, institutions, tribes, commercial establishments: all these seek to reach potential customers with brochures that carefully tailor information to maximize the desires of the potential reader.
As a result, these are canny thermometers of the ideal image the producers wish to present, and they reflect an equivalently canny assessment of the yearnings of those who might write or send away for information.
Here are samples drawn from places, institutions and establishments known to FASI/ASSI participants, and thus useful in building curricular models around specific issues: landscape, democracy, Native America, commerce and consumer desire.
Gallup, New Mexico's Promotional Brochure
Official New Mexico State Brochure on Native Americans in the State