Exploring factors influencing Internet users' adoption of Internet television in Taiwan

Authors

  • Kenneth C.C. Yang
  • Yowei Kang

DOI:

https://doi.org/10.5210/fm.v11i3.1319

Abstract

This study examined how demographics, Internet use motivation, and beliefs about Internet television influenced Internet users’ intentions to adopt Internet television in Taiwan. The belief factors of users in programming quality, government regulation, and media impact contributed significantly to predicting an intention to adopt Internet television. Results from hierarchical regression also demonstrated that gender and Internet use motivations were predictive as well.

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Published

2006-03-06

How to Cite

Yang, K. C., & Kang, Y. (2006). Exploring factors influencing Internet users’ adoption of Internet television in Taiwan. First Monday, 11(3). https://doi.org/10.5210/fm.v11i3.1319