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Recruiting and Retaining Quality Volunteers: Keys to Finding them and Keeping Them

Patti Fields

Volunteer Coordinator

Crisis Center

1121 Gilbert Court

Iowa City, Iowa 52240

319-351-0140

crisiscentervolunteers@yahoo.com

Individuals volunteer their time and themselves for many different reasons and finding quality volunteers can be a challenge that takes time and effort by staff.

Some might say a volunteer program starts with recruitment, but organizations that use volunteers must first go through the process of identifying their goals for having volunteers and their expectations for volunteers before going out to find them. To an organization, a volunteer program can be a useful form of community outreach, a supplement to agency resources, fundraising assistance, the addition of expertise, or the element of the personal touch. Viewing a volunteer solely as "unpaid labor" will not be a long-term motivator for the volunteer or the organization. Defining the volunteer program as a collaborative effort will produce more satisfaction for the volunteer and the organization.

The organization needs to develop a job description for volunteer positions in order to define the job and give guidelines for performance. Writing a job description starts by identifying needs in the organization, this is a task that requires input from more than one person and should be done by a staff team. Many organizations will have positions for long-term volunteers and short-term volunteer assignments, so more than one job description may be needed. It will be better for a volunteer to know ahead of time what is expected of their time and have the opportunity to self-screen themselves.

Recruitment begins with understanding the reasons that individuals volunteer, their motivation to serve. The motivations for volunteering are diverse and range from having extra free time to having a connection to those being served. Generate a list of reasons for volunteering and match the motivations to the types of volunteer positions in the organization. It is also important to realize that a person may have more than one motivation to volunteer. An effective volunteer program will evaluate where it fits with motivation and identify what it has to offer the volunteer in return.

Volunteer recognition is essential to keeping quality volunteers and should be a continuous part of the volunteer program. Recognition is best when it is personalized to the volunteer and their performance, a warm, heart-felt note after a job well done goes a lot farther than a printed certificate at the end of the year. An organization should try to incorporate recognition on all levels, from the daily, personal recognition to developing a more formal event to thank volunteers.

This presentation will explore the motivations for volunteering, ideas for recruitment, and provide hands-on activities for developing volunteer job descriptions and day to day recognition for volunteers.



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