August 19, 2003
A: FROM MENTOR NANCY WHITE IN WA
In any field of communications (including advertising) electronic communications is an integral part, so understanding computer and Internet mediated communications would be an essential, regardless of a college requirement. If you understand the underpinnings of how electronic communications work, you can use that tool better.

I'd like to add one little anecdote. I'm currently assisting an organization to collaborate online. One of their leaders, a brilliant, successful woman, shared that she was scared of the technology because she had no experience with it. We mused a bit together how this is something I hear more commonly from women than men. Having comfort and experience with technology will not only help you do your job, but it will also make sure you don't get left behind when someone else in the advertising field does! So it is also a competitive, success related factor. (Plus, it's fun!)