GEM-SET : Girls' E-Mentoring Program : Science | Engineering | Technology
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Vicki White
Marketing Executive
IBM Corporation
Waltham, MA
 

As a Marketing Executive in the Business Development organization at IBM, I am responsible for serving the marketing needs of women and minority businesses throughout the eastern region of the U.S. My role includes support and development of women and minority business owners with technology, as well as tailoring IBM's marketing techniques and product offerings to meet the needs of this marketplace. I started my career at IBM as an industrial engineer and over the past 20 years have held various technical, marketing and management positions, with the past ten years focused on marketing IBM's products and services to small businesses. I have a B.S. in Industrial Engineering from Rutger's College of Engineering and an MBA from Marist College.

The most exciting part of my career has been my current position where I have had an opportunity to interact and work with many women and minority owners of their own companies. It has been extremely interesting and rewarding to hear the stories of these entrepreneurs and then to apply my knowledge and resources in the technology area to help them work on growing their businesses.

The most challenging part of my career was making the decision to go to college as an engineering major. I was one of the first in my family to go to college at all and then to major in a predominately male oriented field was a tough decision. I had no role models. I knew, however, that I loved math and science and wanted a technical career. Engineering presented many options and gave me the opportunity to practice, more than I ever expected, my math and science skills. At this point, I believe I made the right choice.