Product Mentions in Rap Music
Data and Statistics provided by: American Brandstand

2003

* There were 82 different brands mentioned in the Billboard Top 20
  in 2003.
* Of the 111 songs in the Billboard Top 20, 43 had brands in the
  lyrics.
* The most mentioned brand - MERCEDES BENZ.
* The artist who mentioned most brands - 50 Cent.
* The most amount of brands in a single week of the Billboard top
  20 in 2003 was 47, on April 12th.
* The most brands crammed into one song... 14 - by Lil' Kim in 'The
  Jump Off'.

Other noteworthy things from 2003

* Rappers singing about their own brands - as more rappers and hip-
  hop stars launch brands of their own, they began showing up in
  the American Brandstand chart. The highest of these was Snoop
  Dogg's line of clothing which made it to #37 in the American
  Brandstand chart. Followed by Armadale vodka (owned by Jay-Z)
  which made it to #43. Lower down the chart, G-Unit sneakers
  (from 50 Cent) sharing the #60 position with Rocawear (from the
  Jay-Z / Damon Dash collective).
* Polaroid - We predict that Polaroid will become the My Adidas of
  the new millennium...
* Most bizarre reference of the year - "Put anthrax on a Tampax /
  and slap you till you can't stand" - (Eminem - Superman)
* Most Lil' Kim-ish lyric of 2003 - "Let me show you what I'm all
  about / How I make a Sprite can disappear in my mouth" (Lil' Kim -
  The Jump Off)
* Boldest use of a difficult rhyme - "But Louis Vuitton bras all over
  your breasts / Got me wanting to put hickies all over ya chest
  (ah!)" (Ludacris - Stand Up)

The Top 10 brands of 2003

#1 - Mercedes (112 mentions)

Mercedes wins by a massive margin, with more than twice its nearest competitor. Mercedes has been a rap brand of choice for many years. At least as early as 1988's NWA album Straight Outta Compton - "Me and Lorenzo, rollin' in a Benz-o." Mercedes has been a particular favorite with 50 Cent in 2003, mentioned in 4 of his 6 chart hits. And the brand has been in the #1 Billboard song for 13 weeks this year. In the 12th April chart, Mercedes was mentioned in 4 separate songs.

#2 - Lexus (48 mentions)

Lexus jumped into the brand chart in February with R Kelly's Ignition, and shot up the charts to reach #2 by May where it was mentioned in three separate songs in one week. However, by August, when Busta Rhymes left the top 20, nobody else mentioned it. Although it is still at #2, it's under strong threat from other brands.

#3 - Gucci (47 mentions)

Gucci rapidly became the bling-bling fashion brand of choice. It got its frist two references in March and never looked back. The brand was mentioned by everyone from Ginuwine to Busta Rhymes and Mariah Carey to Bow Wow to 50 Cent. Now that Tom Ford has left, we'll see whether Gucci keeps up in 2004.

#4 - Cadillac (46 mentions)

As Cadillac the brand found its footing in the real world, it also began to shoot up the American Brandstand chart. It joined the American Brandstand at #37 in April with Lil Kim's Cadillac Escalade in 'The Jump Off', but with the help of Youngbloodz, 50 Cent and Outkast, it's still moving higher at #3. Our favorite Cadillac reference in 2003... "Don't want to meet your daddy / Just want you in my Caddie" (Outkast - Hey Ya)

#5 - Burberry (42 mentions)

Burberry the brand had a very volatile year. Its renewed vigor was reflected with a big boost in the Brandstand chart. Towards the end of the Summer, a story emerged that Burberry was less than happy with its hip-hop association. Then in October, a new story that it was becoming associated as the brand of football hooligans in Europe.

#6 - Prada (39 mentions)

Prada got a name check in 50 Cent's 'P.I.M.P' that set it up strongly, but it was then supported in Ginuwine's Hell Yeah, and elsewhere. The general strength and visibility of the brand in looks set to boost it even further in 2004.

#7 - Cristal (37 mentions)

Cristal has been the hip-hop drink of choice for a couple of years, partly based around its bling-bling packaging, but also its scarcity. It fought off increased competition this year - from Hennessy and Bacardi - to end up at #7. Our favorite Cristal reference in 2003... "You can't even drink Crist-OWL / You gotta drink Crist-ALL" (Jay-Z - Excuse Me Miss)

#8 - Hennessy (35 mentions)

The success of Hennessy this year has begun to suggest that passing the Courvoisier might have been short-term success at the expense of longer term overkill. Hennessy, like Mercedes, has been a staple brand of hip-hop lyrics. Set to move higher still in 2004.

#9 - Lamborghini (34 mentions)

Lamborghini managed to make it to #8 in the American Brandstand based on mentioned in two long-lasting chart songs, 'Magic Stick' by Lil' Kim & 50 Cent and 'I Know What You Want' by Busta Rhymes & Mariah Carey - where it also scored a very prominent video appearance.

#10 - Chevrolet (33 mentions)

Chevrolet got mentions in two songs this year, I Know What You want by Busta Rhymes & Mariah Carey, and Damn! by Youngbloodz

The Top 5 brand-dropping artists of 2003

#1 - 50 Cent (31 different brands)

#2 - Lil' Kim (15 different brands)

#3 - Jay-Z (14 different brands)

#4 - Ginuwine (13 different brands)

#5 - Ludacris (9 brands)

2003

Rank
Brand
Mentions
1
Mercedes
112
2
Lexus
48
3
Gucci
47
4
Cadillac
46
5
Burberry
42
6
Prada
39
7
Cristal
37
8
Hennessy
35
9
Lamborghini
34
10
Chevrolet
33
11
Payless Shoe Source
29
11
Dolce & Gabbana
29
11
Range Rover
29
14
Bentley
28
15
Manolo Blahnik
27
16
Bacardi
26
16
Nike
26
18
Jeep
23
19
Louis Vuitton
22
19
Rover
22
19
Fendi
22
19
K-Mart
22
19
Timberland
22
24
Buick Regal
21
24
Sports Illustrated
21
24
Belvedere Vodka
21
27
Puma
20
27
Maybach
20
29
Honda
18
29
Ramada Inn
18
29
BCBG
18
29
Cartier
18
33
Magnum
16
33
Burger King
16
35
G2
14
35
GMC Yukon
14
37
Snoop Dogg Clothing
12
38
Holiday Inn
11
38
Corona
11
38
BET
11
38
Baby Gap
11
38
Ferrari
11
43
Calvin Klein
10
43
Ice Berg
10
43
Levi Strauss
10
43
Sergio Valente
10
43
Armadale
10
43
Baby Phat
10
49
Kawasaki
9
53
Hummer
9
53
Footlocker
9
53
Hermes
9
53
Polaroid
8
54
Berreta
7
54
Crown
7
54
AK
7
54
AR-15
7
58
Tampax
6
58
Cinnabun
6
60
Three Dots
5
60
Rolls Royce Phantom
5
60
Reebok
5
60
G-Unit
5
60
Sprewell
5
60
BMW
5
60
Remy Martin
5
60
Jacob the Jeweller
5
60
U-Haul
5
60
Purple Label
5
60
Vera Wang
5
60
Rocawear
5
60
Giovanni (rims)
5
73
Bulgari
4
73
Jaguar
4
73
Playboy
4
73
Sprite
4
73
Glock
4
73
Teflon
4
73
Barbie
4
73
Brooklyn Mint
4
81
Hpnotiq
3
82
Energizer
2
83
Cool Whip
1
83
McDonald's
1

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