DataSpeak

February 8, 2001, 2:00-3:00 p.m. EST

Using Survey and Market Research to Tailor Pregnancy Prevention Efforts to Young Adolescents

Click here for an archive of this broadcast

During this program, survey and market research experts Dr. Robert Blum of the University of Minnesota and Todd Cunningham of Music Television (MTV), which does extensive market research on its target audience, share data on the attitudes and beliefs of the under-15 set about sexual health and behavior. They also discuss how this information can help to guide pregnancy prevention efforts targeting the "tween" population.

Agenda (PDF)
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Handouts, Slideshows and Readings (below)

Presenter contact information (PDF)

Slideshows (will display in the browser)

Risk and Protective Factors in the Lives of Young Teens:
Robert Blum, MD, PhD, Professor and Director, Center for Adolescent Health, University of Minnesota

The State of the Viewing Audience Today:
Todd Cunningham, MTV Research and Planning

PowerPoint (PPT) Presentations (download the original PPT file)

Risk and Protective Factors in the Lives of Young Teens:
Robert Blum, MD, PhD, Professor and Director, Center for Adolescent Health, University of Minnesota

The State of the Viewing Audience Today:
Todd Cunningham, MTV Research and Planning

Resources/Readings