Marketing (MKTG)

Subject Number Title Hours Catalog Description
MKTG 360 Introduction to Marketing 3 hours. The role of marketing in business and society. The marketing decision process in domestic and international settings. Required of all students in the College of Business Administration. Prerequisite(s): ENGL 161.
MKTG 452 Principles of Retailing 3 hours. The theory and practice of making retailing decisions regarding pricing, product, place and promotion, and the development of strategy based on market competition and trends.  Prerequisite(s): MKTG 360.
MKTG 460 Marketing Analytics 3 hours. Introduction to data-centered analysis for critical aspects of marketing, such as sales forcasting, profitibility analysis, market segmentation, promotion budgeting, and database marketing.   Prerequisite(s):  MKTG 360 and IDS 270.
MKTG 461 Consumer Market Behavior 3 hours. Understanding consumer decision processes; steps in decision making, including need recognition, perception, cognition and attitude formation; effect of environmental social, psychological, and individual difference factors on consumer decision making. Prerequisite(s): MKTG 360 or consent of the instructor. 
MKTG 462 Marketing Research 3 hours. An investigation of the gathering, analyses and interpretation of information used in solving marketing problems. Both qualitative and quantitative methods are employed in developing an analytical framework.  Prerequisite(s): MKTG 360 and IDS 270.
MKTG 463 Marketing Channels and E-Commerce 3 hours. Develop an integrated distribution system; relationship to firm's marketing structure (logistics); evaluation of decisions on sources, plant and warehouse location, domestic and int'l outlets. Analysis by marketing channels & e-commerce role in distribution.  Prerequisite(s): MKTG 360. Business Administration students must have declared a major, or have received consent of the instructor.
MKTG 465 Strategic Marketing Planning and Management 3 hours. Development of marketing plans for strategic and tactical programs to achieve the firm's marketing objectives.  Prerequisite(s): 15 hours of marketing.
MKTG 466 Comparative Marketing Systems 3 hours. Treats the topic of domestic marketing systems in other countries, their structures and processes, in a framework of comparative cultural, political, economic, and social systems. Prerequisite(s): MKTG 360 or consent of the instructor. Business Administration students must have declared a major. 
MKTG 469 Global Marketing 3 hours. The strategic and tactical marketing of goods and services to countries beyond domestic or current markets. Distinct economic, socio-cultural, and political-legal-regulatory environments are considered.  Prerequisite(s): MKTG 360 and BA 200; or consent of the instructor.
MKTG 471 Services Marketing 3 hours. An exploration of the special challenges of services marketing, including analyzing and developing solutions for new services, services quality, design and delivery of services, and services recovery.   Prerequisite(s):  MKTG 360.
MKTG 473 The Personal Selling Effort in Marketing 3 hours. Analysis of selling strategies and tactics in different situations;  problems of managing sales force. Cultural differences in selling techniques as well as ethical concerns will be discussed. Prerequisite(s): MKTG 461 or consent of the instructor.
MKTG 474 Advertising and Sales Promotion 3 hours. The management, planning, creation, evaluation and use of advertising and sales promotion. Evaluation and critique of an ad campaign.  Prerequisite(s): MKTG 461 or consent of the instructor.
MKTG 475 Product Management 3 hours. Development and review of new and existing products during their life cycles; the evolution of products and services from a creative idea to their withdrawal from the market. Prerequisite(s): MKTG 462 or consent of the instructor. 
MKTG 476 Business-to-Business (B2B) Marketing 3 hours. Unique concepts and strategies applied when businesses market to other organizations and institutions. Derived demand, systems selling, bid pricing, national account programs, and using distributors. Prerequisite(s): MKTG 360.
MKTG 494 Special Topics in Marketing 1 TO 4 hours. Intensive study of selected problems. Reading assignments from scholarly and professional journals; emphasis on covering relatively few areas in great depth. Prerequisite(s): Business administration students must have declared a major. 
MKTG 499 Independent Study in Marketing 1 TO 3 hours. Topic and research methodology is to be determined by consultation with the instructor. May be repeated to a maximum of 12 hours. Students may register in more than one section per term. Prerequisite(s): Major in marketing. Consent of the head of the department and the instructor must be obtained prior to registration.