Marketing - MKTG


The information below lists courses approved in this subject area effective Spring 2015. Not all courses will necessarily be offered these terms. Please consult the Schedule of Classes for a listing of courses offered for a specific term.

500-level courses require graduate standing.

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360 Introduction to Marketing
3 hours. The role of marketing in business and society. The marketing decision process in domestic and international settings. Required of all students in the College of Business Administration. Prerequisite(s): ENGL 161.

452 Principles of Retailing
3 hours. The theory and practice of making retailing decisions regarding pricing, product, place and promotion, and the development of strategy based on market competition and trends. Prerequisite(s): MKTG 360.

460 Marketing Analytics
3 hours. Introduction to data-centered analysis for critical aspects of marketing, such as sales forcasting, profitibility analysis, market segmentation, promotion budgeting, and database marketing. Prerequisite(s): MKTG 360 and IDS 270.

461 Consumer Market Behavior
3 hours. Understanding consumer decision processes; steps in decision making, including need recognition, perception, cognition and attitude formation; effect of environmental social, psychological, and individual difference factors on consumer decision making. Prerequisite(s): MKTG 360 or consent of the instructor.

462 Marketing Research
3 hours. An investigation of the gathering, analyses and interpretation of information used in solving marketing problems. Both qualitative and quantitative methods are employed in developing an analytical framework. Prerequisite(s): MKTG 360 and IDS 270.

463 Marketing Channels and E-Commerce
3 hours. Develop an integrated distribution system; relationship to firm's marketing structure (logistics); evaluation of decisions on sources, plant and warehouse location, domestic and int'l outlets. Analysis by marketing channels & e-commerce role in distribution. Prerequisite(s): MKTG 360. Business Administration students must have declared a major, or have received consent of the instructor.

465 Strategic Marketing Planning and Management
3 hours. Development of marketing plans for strategic and tactical programs to achieve the firm's marketing objectives. Prerequisite(s): 15 hours of marketing.

466 Comparative Marketing Systems
3 hours. Treats the topic of domestic marketing systems in other countries, their structures and processes, in a framework of comparative cultural, political, economic, and social systems. Prerequisite(s): MKTG 360 or consent of the instructor. Business Administration students must have declared a major.

467 Market and Business Intelligence
3 hours. Provides knowledge of critical concepts and tools in market and business intelligence research. Students will learn to use market and business intelligence to gain market and competitive insights and support marketing decision making. Extensive computer use required. Prerequisite(s): MKTG 462 and IDS 270. Recommended background: MKTG 460.

468 Advanced Marketing Research
3 hours. Advanced knowledge of critical concepts and tools in marketing research related to problem identification, data collection, and analysis in conventional and digital media. Extensive computer use required. Prerequisite(s): MKTG 462 and IDS 270.

469 Global Marketing
3 hours. The strategic and tactical marketing of goods and services to countries beyond domestic or current markets. Distinct economic, socio-cultural, and political-legal-regulatory environments are considered. Prerequisite(s): MKTG 360 and BA 200; or consent of the instructor.

470 Brand Management
3 hours. Examination of how firms can connect with consumers to build, measure, leverage and protect strong brands. Prerequisite(s): MKTG 360. Recommended background:

471 Services Marketing
3 hours. An exploration of the special challenges of services marketing, including analyzing and developing solutions for new services, services quality, design and delivery of services, and services recovery. Prerequisite(s): MKTG 360.

473 The Personal Selling Effort in Marketing
3 hours. Analysis of selling strategies and tactics in different situations; problems of managing sales force. Cultural differences in selling techniques as well as ethical concerns will be discussed. Prerequisite(s): MKTG 461 or consent of the instructor.

474 Advertising and Sales Promotion
3 hours. The management, planning, creation, evaluation and use of advertising and sales promotion. Evaluation and critique of an ad campaign. Prerequisite(s): MKTG 461 or consent of the instructor.

475 Product Management
3 hours. Development and review of new and existing products during their life cycles; the evolution of products and services from a creative idea to their withdrawal from the market. Prerequisite(s): MKTG 462 or consent of the instructor.

476 Business-to-Business (B2B) Marketing
3 hours. Unique concepts and strategies applied when businesses market to other organizations and institutions. Derived demand, systems selling, bid pricing, national account programs, and using distributors. Prerequisite(s): MKTG 360.

477 Interdisciplinary Product Development I
3 hours. An interdisciplinary team-based course developing new product concepts from ideation to commercialization. Students complete a product development project in conjunction with students enrolled in ME 444 and AD 420. Prerequisite(s): MKTG 360; and consent of the instructor. This is the first half of a year-long course. Students will be required to take MKTG 478 in the following semester.

478 Interdisciplinary Product Development II
3 hours. An interdisciplinary team-based course developing new product concepts from ideation to commercialization. Students complete a product development project in conjunction with students enrolled in ME 445 and AD 421. Prerequisite(s): MKTG 360 and MKTG 477. This is the second half of a year-long course. Students will be required to take MKTG 477 in the previous semester.

479 Digital and Social Media Marketing
3 hours. Creation, evaluation, and implementation of effective digital and social media marketing strategies and tactics. Extensive computer use required. Prerequisite(s): MKTG 360. Recommended background: BA 200 and MKTG 461 and general computer skills.

481 Sales Management
3 hours. Strategy and design of sales programs and sales organizations, and the development and management of a motivated and effective sales force. Prerequisite(s): MKTG 360. Recommended background: MKTG 463 or MKTG 476 or MKTG 474.

494 Special Topics in Marketing
1 TO 4 hours. Intensive study of selected problems. Reading assignments from scholarly and professional journals; emphasis on covering relatively few areas in great depth. May be repeated. Students may register in more than one section per term. Prerequisite(s): Business administration students must have declared a major.

499 Research Experience
1 TO 3 hours. Research experience under the supervision of a faculty member. The faculty member and student will determine the research project. Each student must submit a written report and each student must participate at a research event on campus. May be repeated to a maximum of 12 hours. Students may register in more than one section per term. Prerequisite(s): Major in marketing. Consent of the head of the department and the instructor required.

500 Introduction to Marketing
4 hours. Client/consumer behavior and the way institutions respond to such behavior through the planning, pricing, promotion, and distribution of goods and services. Credit is not given for MKTG 500 if the student has credit for MBA 506. Prerequisite(s): Graduate standing in the College of Business Administration or consent of the instructor.

518 Electronic Marketing
4 hours. Overview of the electronic marketing value chain. Internet and web technologies, system design, payment systems, business requirements for e-marketing, design and ethical issues. Same as IDS 518. Prerequisite(s): MKTG 500 or MBA 506 or consent of the instructor.

560 Marketing Management
4 hours. The structural system for the management of marketing: environmental considerations; goal determinations; the sequential process; marketing planning; product-market integration; channel components; demand stimulation; evaluation and audit. Prerequisite(s): MKTG 500 or consent of the instructor.

561 Consumer Behavior
4 hours. Application of knowledge from the behavioral sciences to the study of consumer behavior. Individual and group influences on consumer preferences and purchasing patterns are considered. Both theory and application are stressed. Prerequisite(s): MKTG 500.

563 Information for Marketing Decisions
4 hours. Definition and selection of appropriate research techniques for solving specific marketing problems. Establishment and administration of information systems giving firms a systematic, continuing appraisal of its market position. Prerequisite(s): MKTG 500.

565 Marketing Communication and Promotional Strategy
4 hours. How a firm uses advertising, public relations, sales promotion and personal selling to communicate with its customers. Functional characteristics of each of these is assessed in terms of varying marketing situations in the process of formulating the firm's strategy. Prerequisite(s): MKTG 500.

571 International Business Operations
4 hours. Centers attention on the policies and problems of firms operating across international frontiers and the social questions they generate. Attention is directed at investing overseas, licensing agreements, joint ventures and contracting. Prerequisite(s): MKTG 500.

572 International Marketing
4 hours. Focuses on firms which operate internationally from their home country base. Attention is directed toward working with overseas distributors, promotion and pricing problems, governmental export assistance, and physical distribution matters. Prerequisite(s): MKTG 500.

573 Marketing Channels Management
4 hours. Operations of various institutions that constitute the channel(s) for marketing goods and services. Emphasis on the practices of institutions at each level in the distribution system and the interaction that occurs among them. Prerequisite(s): MKTG 500.

574 Product Planning
4 hours. In-depth coverage of all aspects of the product, service, and program planning process. Conceptual aspects as applied to new and existing product entries. Prerequisite(s): MKTG 500.

576 Advanced Business-to-Business (B2B) Marketing
4 hours. Buyer behavior, market segmentation, derived demand, national account programs, system selling, big pricing. Industrial promotion mix, mass communications and management of sales force. Prerequisite(s): MKTG 500.

577 Interdisciplinary Product Development I
4 hours. An interdisciplinary team-based course developing new product concepts from ideation to commercialization. Prerequisite(s): MKTG 500 and consent of the instructor. This is the first half of a year-long course. Students will be required to take MKTG 578 in the following semester.

578 Interdisciplinary Product Development II
4 hours. An interdisciplinary team-based course developing new product concepts from ideation to commercialization. Prerequisite(s): MKTG 500 and MKTG 577; and consent of the instructor. This is the second half of a year long course. Students will be required to take MKTG 577 in the previous semester.

581 Seminars in Consumer Behavior
4 hours. Theories and concepts relevant to consumer behavior; the decision making process for both profit and non-profit goods and services. Prerequisite(s): Admission to the Ph.D. in Business Administration program.

583 Seminar in Marketing Theory
4 hours. Emphasis on marketing literature evolution and development of marketing practices that reflect /influence the basic literature. Attention devoted to how other fields have contributed to marketing thought. Prerequisite(s): Admission to the Ph.D. in Business Administration program.

584 Product Innovation and Development
4 hours. An in-depth investigation of the factors affecting the new product strategy of the firm and its management of product innovation. Prerequisite(s): Admission to the Ph.D. in Business Administration program.

585 Seminar: Topics in Quantitative Models in Marketing
4 hours. Formulation of conceptual and quantitative models which relate marketing activities and behaviors to other behaviors or sales or profits. Examines methods which researchers have used to test hypothesized marketing models. Prerequisite(s): Admission to the Ph.D. in Business Administration program.

586 Advanced International Marketing
4 hours. Concepts and problems pertaining to export marketing with emphasis on multinational businesses. Includes product modification, differential pricing, national social and commercial policies, promotion, logistical issues. Prerequisite(s): Admission to the Ph.D. in Business Administration program.

587 Advanced Marketing Research
4 hours. Multi-dimensional scaling, conjoint analysis including hybrid analysis, choice models including multinomial logit and probit models, selectivity models. Prerequisite(s): Admission to the Ph.D. in Business Administration program.

588 Marketing Communications
4 hours. The firm's use of the elements of the promotion mix; advertising, personal selling, sales promotion, publicity and public relations for effective communication with its markets. Prerequisite(s): Prerequisite(s): Admission to the Ph.D. in Business Administration program and consent of the instructor.

589 Services Marketing
4 hours. Distinctive aspects of services marketing examined from both a conceptual and managerial perspective with focus on the research frontiers and questions in services marketing. Prerequisite(s): Admission to the Ph.D. in Business Administration program.

594 Special Topics in Marketing
4 hours. An intensive study of a selected topic in marketing. Topics vary. Students should contact the instructor to find out what topics will be covered. Prerequisite(s): MKTG 500.

596 Independent Study in Marketing
1 TO 4 hours. Independent study under the direction of a faculty member. May be repeated. Students may register in more than one section per term. Prerequisite(s): Enrollment by petition to the Director of the MBA program.

599 Ph.D. Thesis Research
0 TO 16 hours. Independent research on topic approved for the doctoral dissertation. Satisfactory/Unsatisfactory grading only. May be repeated. Students may register in more than one section per term. Prerequisite(s): Consent of the instructor.


Information provided by the Office of Programs and Academic Assessment.

This listing is for informational purposes only and does not constitute a contract. Every attempt is made to provide the most current and correct information. Courses listed here are subject to change without advance notice. Courses are not necessarily offered every term or year. Individual departments or units should be consulted for information regarding frequency of course offerings.